Interactive Animation House Toonstar Launches AI Creators Studio On Back Of Parker James Series
18.01.2024 - 15:05
/ deadline.com
EXCLUSIVE: Interactive animation studio Toonstar is launching an AI studio for digital creators following a strong response for its series with TikTok and YouTube star Parker James.
Toonstar Creators Studio will aim to co-produce low-cost animation franchises through partnerships with popular digital creatives, using an AI-powered production engine that produces professional-quality animation quickly.
It will also provide AI community creation tools that create close fan engagement and new forms of interaction and participation in projects, and extensive world and franchise-building expertize.
Web3 studio Toonstar, which is led by co-founders John Attanasio and Luisa Huang, will evaluate creators on an individual basis on their creative concept, potential for animation adaptation, and target audience and social reach.
The studio’s creation comes on the the back of L.A.-based Toonstar’s collaboration with Parker James, an online creator from Texas.
Their StEvEn & Parker animated series reached 100 million views 20 days after its launch in November 2023, taking 12.1 unique viewers each week. Episodes, which follow a loveable and ageless character called StEvEn, are now being released in Spanish, Japanese and Portuguese thanks to AI natural-language dubbing tech.
James voice records his episodes on an Apple iPhone, with his family also voicing characters, before Toonstar animates them before release.
“That is the blueprint,” said Attanasio, Toonstar’s CEO. “We found Parker on TikTok, where he using a voice changer to create their cute character. They were cute skits with potential for animation, so we started testing shorts on TikTok, which did really well. We moved that to YouTube and has channel went from having 10,000