GHY Culture Emulates TikTok With Short-Form Drama Series – Global Bulletin

28.07.2022 - 14:21 / variety.com

Patrick Frater Asia Bureau ChiefGHY Culture & Media, a mainland China-focused entertainment company from Singapore, has launched a slate of short drama series that it says mirror the professionally-generated short format developed by Chinese platforms Douyin and Bilibili. Its first three are fantasy “Goddess Hotel,” urban fantasy-light comedy “Miss Tanya” and sci-fi comedy “Ability Bureau.” Each short drama series is slated to run for 2 or 3 seasons, with 12 to 16 episodes per season, and each episode delivered at approximately 3 minutes. Involving Singapore production teams and actors, each project is estimated to cost between S$350,000 to S$1.6 million ($250,000 – $1.15 million) to produce.

GHY describes the slate as Singapore-China collaborations, but it does not disclose if there is a Chinese co-producer. Instead, it reveals that they will be simultaneously released on Douyin and TikTok, Douyin’s global English counterpart, with versions in English, Bahasa Indonesian and Thai. GHY says that it aims to establish a cultural bridge between Singapore, Southeast Asia and Chinese markets for brands and consumers and that its films will appeal chiefly to women over 25 and Gen Z populations.

The Asian Academy Creative Awards are to return as an in-person event in Singapore after two years using a virtual stage. The Grand Awards will be held on Wednesday Dec. 7, 2022, and the gala and red carpet on Dec.

8. The National winners conference will be staged across the morning of the same two days. The confirmed dates mean that the AAAs align with the Singapore Media Festival umbrella event that also includes the Singapore Film Festival, conferences and the ATF rights market.