Ahead of the return of Big Brother, the new eye has been released by ITV during tonight's Love Island final.The iconic eye is a quirky design full of different emojis, including a play button and of course, an eye.The Ultimate Social Experiment will make its debut on ITV2 in Autumn, with reports suggesting that it will return in October.The show took over the advert break on ITV1, ITV2, ITV3, ITV4 and ITVBe and gave fans a first look at the new series. When the show returns, ITV will be broadcasting footage from the house into the early hours on ITVX.There will also be a Big Brother companion show.The first look at the new series comes just a couple of months after it was announced that AJ Odudu and Will Best will host the show.The pair will share the role throughout the series.