variety.com
17.04.2023 / 18:03
AI-Generated Fake ‘Drake’/’Weeknd’ Collaboration, ‘Heart on My Sleeve,’ Delights Fans and Sets Off Industry Alarm Bells
Chris Willman Senior Music Writer and Chief Music Critic Are you ready for deep-fake-Drake? Many fans are, at least as an amusing lark, as an apparently artificial-intelligence-generated “collaboration” between “Drake” and “the Weeknd” began to go viral over the weekend, for how closely the styles of the two superstars are mimicked in a track titled “Heart on My Sleeve.” It’s no joke, though, to artists and labels wondering whether such soundalike tracks can quickly be quashed, and whether gullible fans may have a hard time telling the difference if the trend accelerates. The mystery account behind the AI song, identifying as Ghostwriter, left no clues about how the imitative track was brought into being, or what information was fed into programs to create it. But in two minutes and 16 seconds, “Heart on My Sleeve” consists of two distinct verses and a chorus sung by voices distinctly resembling the two stars, with lyrics referring to Selena Gomez, who was reported to have been dating the Weeknd in the mid-2010s. Sample lyrics: “I came in with my ex like Selena to flex, aye / Bumpin’ Justin Bieber the fever ain’t left, aye”… And, “Talkin’ to a diva yeah she on my nerves / She think that I need her, kick her to the curb ‘ All I know is you could’ve had the world … yeah, you were my world.”