The CMT Music Awards drew its largest audience ever on Sunday night with 5.43M viewers tuning in on CBS.
03.04.2023 - 17:33 / variety.com
Selome Hailu 5.43 million people watched the CMT Music Awards on Sunday night, according to Paramount Global, a 5% increase when compared to the show’s 5.16 million viewers in 2022. This tally comes from a combination of the TK linear viewers who tuned in via CBS and the TK people who streamed on Paramount+. A finalized number including out-of-home-viewing is yet to come, though Paramount currently projects that it will land at 5.68 million total viewers in Live + Same Day. Additionally, the CMT Awards were the most-streamed program of the night on Paramount+, and on social media, Paramount says that the show brought in 2.6 billion potential impressions compared to last year’s 2.5 billion.
2023 marks the second year that the ceremony aired on these platforms; before 2022, the CMT Awards were on its namesake network, the Paramount-owned cable channel CMT (Country Music Television. The strategy has proven fruitful for Paramount, which saw a 521% jump in viewership last year. On Thursday, CMT will air an extended director’s cut with 30 minutes of extra performances and features. The 2023 CMT Awards were hosted by hosted by country singers Kane Brown and Kelsea Ballerini for the third year in a row. More to come…
The CMT Music Awards drew its largest audience ever on Sunday night with 5.43M viewers tuning in on CBS.
Chris Willman Senior Music Writer and Chief Music Critic During the opening monolog at Sunday night’s CMT Music Awards, broadcast from Austin on CBS, there was a comedic bit in which Kelsea Ballerini and Kane Brown exchanged anniversary presents to celebrate their cohosting of the show for the third consecutive time. Brown gave Ballerini a cowboy hat, and she reciprocated by giving him a pink hat to put on in return. At least a few audience members shared a joke about the exchange: By wearing pink, would Brown be breaking Tennessee’s recently passed law that some believe would ban most drag performances in the state, if they were back home? Viewers whose minds went there during that silly opening were just kidding — but Ballerini really went there later in the three-hour telecast, when she chose four “RuPaul’s Drag Race” queens to perform with her as she sang “If You Go Down (I’m Goin’ Down Too).” That song, off her 2022 album “Subject to Change,” is Ballerini’s anthem of female friendship — and, with the way the CMT Awards routine played out, she very much seemed to be counting drag performers as among those friends. The performance was playful and ostensibly non-political, and in a different year might not have raised very many shaved or unshaved eyebrows. In spring 2023, it was hard to read it as anything other than a statement of: If drag queens are brought down, the rest of us will be dragged down with them.
The winners are in for the 2023 CMT Music Awards!
The CMT Music Awards 2023 proved to be a big night for Jelly Roll who topped the night as the most-awarded artist taking home three trophies.
Chris Willman Senior Music Writer and Chief Music Critic A couple of members of a fresh generation of country music — Jelly Roll and Lainey Wilson — came away as the top victors at Sunday night’s CMT Music Awards, broadcast live from Austin for the first time. But the biggest winners may have been CMT and CBS, putting the three-hour telecast on the map as a show packed with enough performance firepower that it does merit having made the move from a cable platform to major broadcast premiere as of last year. However much the official winners may delight a core country crowd happy to see young radio and streaming favorites get rewarded, the big draw for the CBS audience was likely a series of collaborations between country stars and their pop or rock counterparts, as has been the custom for years on the rival CMA Awards. Most notable were the all-female collabs that had Carly Pearce dueting with Gwen Stefani on No Doubt’s “Just a Girl,” or Alanis Morissette trading lines with a slate of young female artists that included Lainey Wilson, Ingrid Andress, Morgan Wade and Madeline Edwards. The all-star teamings spread to those who presented, too, with Megan Thee Stallion providing the most enthusiastic introduction imaginable for “my new besty,” Shania Twain.
She’s all that! Kelsea Ballerini didn’t only slay as cohost of the 2023 CMT Music Awards, but she served stellar looks too.
The winners have been announced at the 2023 CMT Music Awards. The show – which was co-hosted by Kelsea Ballerini and Kane Brown – was held at the Moody Center in Austin, Texas.
Date night at the CMT Music Awards! Several stars brought dates to the red carpet in Austin on Sunday, April 2, including both cohosts, Kane Brown and Kelsea Ballerini.
Country music stars focused on fashion while walking the red carpet ahead of the 2023 CMT Music Awards Sunday in Austin, Texas. Kelsea Ballerini wore Dolce & Gabbana to make her red carpet debut with boyfriend Chase Stokes before hosting the show.
Alanis Morissette is about to take over the 2023 CMT Music Awards with an epic performance!
Carrie Underwood meets up with Wynonna Judd on the red carpet the 2023 CMT Music Awards held at Moody Center on Sunday (April 2) in Austin, Texas.
Kane Brown and Kelsea Ballerini celebrated the women of country music at the 2023 CMT Music Awards!In their opening monologue, the co-hosts took the time to highlight the biggest female stars in the room. «Shania Twain is in the building,» Brown said. «My queen!» Ballerini said. «Honestly it really is my dream lineup.
Paying tribute. Kelsea Ballerini honored victims of the Nashville, Tennessee, Covenant School shooting at the start of the 2023 CMT Awards on Sunday, April 2.
Gwen Stefani and Blake Shelton showed off how to successfully pull off coordinating looks at the 2023 CMT Music Awards held at Moody Center on Sunday (April 2) in Austin, Texas.
Kane Brown and his wife Katelyn Brown share a kiss on the red carpet at the 2023 CMT Music Awards held at Moody Center on Sunday (April 2) in Austin, Texas.
Body-ody-ody! Megan Thee Stallion had all eyes on her at the 2023 CMT Music Awards.
A major milestone! Kelsea Ballerini and Chase Stokes were all smiles during their red carpet debut at the 2023 CMT Music Awards on Sunday, April 2.
Kane Brown and his wife, Katelyn, told ET they are ready to make history at the 2023 CMT Music Awards on Sunday. Should they take home the trophy for Video Of The Year, the duo will be the first-ever married couple to win the prize. «I mean of course it would be so special,» Katelyn told ET's Cassie DiLaura of the potential win. The couple hit the red carpet in coordinated white outfits they attributed to their shared stylist.
Shania Twain‘s red hair is back!