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CMT Music Awards Reaches Record Audience On CBS, Up 5% In Live Viewership Vs. 2022
03.04.2023 - 18:49 / deadline.com
The CMT Music Awards drew its largest audience ever on Sunday night with 5.43M viewers tuning in on CBS.
That’s up 5% from last year, when about 5.16M people watched the live telecast. Final numbers will rise with CBS projecting a total viewership of 5.68M including Paramount+ livestreams.
This marks the second year that the CMT Awards were broadcast on CBS, which appears to have been a fruitful move considering that viewership soared 521% last year vs. the 2021 iteration.
This year’s ceremony was the most-streamed program of the night on Paramount+, with live streaming up 16% year-over-year, according to CBS.
Social media content related to the show attracted 2.6B potential social impressions, which is about a million more than last year.
The CMT Music Awards 2023, hosted by Kane Brown and Kelsea Ballerini, proved to be a big night for Jelly Roll who topped the night as the most-awarded artist taking home three trophies.
The “Son of a Sinner” hitmaker took the awards in the categories Male Video of the Year, Breakthrough Male Video of the Year and CMT Digital-First Performance of the Year. Taking two trophies was Lainey Wilson who won Female Video of the Year for “Heart Like a Truck” and Collaborative Video of the Year for “Wait in the Truck” in a duet with Hardy.
Video of the Year was awarded to Kane Brown and Katelyn Brown for “Thank God.”
The CMT Music Awards extended cut will air on April 6 at 8 p.m. on CMT. The show is expected to run about three and a half hours long, including 30 extra minutes of new performances and bonus content.
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