Cinema Marketing Firm PaperAirplane Hits Milestone With Studios & Exhibitors
03.07.2023 - 19:55
/ deadline.com
EXCLUSIVE: Exhibition marketing firm PaperAirplane Media, which has been a crossways for movie theaters and studios since launching during the pandemic in August 2020, has reached a milestone in its digital asset download portal, The Hanger, with 500K studio marketing assets downloaded.
Lionsgate vets Mike Polydoros and Will Preuss saw an opportunity and a need in the exhibitor relations realm and capitalized on it promptly in 2020, even though movie theaters weren’t 100% open. Essentially, their Hanger portal is an area where studios can deposit all marketing materials for movie theaters, which they can then download for promotional purposes.
PaperAirplane connects movie theaters, studios and theatrical media ad agencies, creating and fostering in-theater promotions. Essentially exhibitors don’t have to go distributor-by-distributor in finding the materials they need to open a movie in any given weekend.
PaperAirplane has also been instrumental in providing guidance to theater circuits on how to optimize their royalty subscription lists, and market specifically to those members, as well as informing studios about exhibition’s digital promotion rollout. The firm also assists indie distributors with their in-theater marketing support.
The Hanger launched in October of 2020 seeing 3,700 digital assets downloaded on its platform in that year. That surged to north of 103K in 2021, and 226K-plus in 2022. This year looks to surpass that number as over 170,000 assets have been downloaded already.
Last year, The Cinema Foundation worked with PaperAirplane to communicate and host digital assets for their membership in support of National Cinema Day. Over 7K assets were utilized by exhibitors of all sizes in support of the