Chinese New Year Movies Ready For Battle: ‘Water Gate Bridge’ Leads Pre-Sales; Comedies & Dramas Could Surprise – Box Office Preview
31.01.2022 - 17:55
/ deadline.com
After being forced to sit out the annually lucrative Chinese New Year period as the Covid crisis was just beginning in 2020, Chinese box office blasted to an all-time high during the comparable 2021 session. This week, the Year of the Tiger will be ushered in beginning February 1 with eight movies poised to potentially set new records. Projections are in the RMB 7B-8B+ range ($1.1B-$1.26B). Last year in the world’s biggest box office market, the week-long holiday reached RMB 7.8B ($1.2B at historical rates).
The first full weekend of the Lunar New Year festivities dovetails with the beginning of the Winter Olympics in Beijing. It’s likely that Friday’s opening ceremony (overseen by Zhang Yimou, who also has a movie coming out) will be widely watched at home, but tickets to the Games are not being sold to the general public in an attempt to avoid further Covid flare-ups. Box office could still see some impact.
Notable among the releases this week is the sequel to 2021’s The Battle At Lake Changjin, China’s highest-grossing local title ever (RMB 5.77B/$907M). Known alternately as Water Gate Bridge and The Battle At Lake Changjin II, the upcoming war epic leads pre-sales for opening day at over RMB 307M ($48.3M), as of about 10pm local time Monday, according to Maoyan. (Scroll down for more detail and trailers on major films.)
Another movie about the War to Resist U.S. Aggression and Aid Korea (ie the Korean War) also releases tomorrow. From director Zhang Yimou and his daughter Zhang Mo, Snipers is said to be on a smaller, more intimate scale than Changjin II and is currently ranked sixth in terms of opening day pre-sales.
USC professor and China expert Stanley Rosen suggests the two Korean War films should “do very well.”
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