Cannes Head Thierry Fremaux to Deliver Masterclass at Ventana Sur
18.11.2023 - 13:21
John Hopewell Chief International Correspondent Co-organized by the Cannes Film Festival and Market and Argentina’s INCAA film-TV agency, late November’s Ventana Sur market looks set to have at least one star: Cannes head Thierry Fremaux himself. Presenting the Cannes Film Week, a extraordinary showcase of 2023 winners led this year by Justine Triet’s Cannes Palme d’Or winner “Anatomy of a Fall” and bowing on Nov.
27 with Wim Wenders’ “Perfect Days,” Fremaux usually conducts or presents on-stage conversations with Cannes winners, which of course take in a significant part of the greatest filmmakers in the world. In Argentina, a country with a huge film tradition and one of the biggest market shares for national films until economic crisis and the pandemic decimated state funding, visiting auteurs have been treated like rock stars, even such unyielding social realist directors such as the Dardenne brothers.
This year round, however, the limelight will fall on Fremaux himself who will talk about “Cinema (of) Tomorrow.” “After the pandemic, it was said that cinema had died. From then, we’ve shown that cinema didn’t die and, better still, there are sufficient motives to maintain hope,” ran a brief explanation accompanying the announcement of the masterclass, made Friday by Argentina’s INCAA.
Fremaux’s masterclass follows just a few weeks after underwhelming markets at Toronto and the American Film Market where only a small clutch of higher profile movies – such as AGC Studies Toronto duo “Hit Man” and “Woman of the Hour” – managed any significant sales traction at all. That prompted senior sales agents to suggest that the traditional sales model, bulwarked on the strength of ancillary sales to TV in Europe, haS now broken.
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