Every supermarket has its own brand budget range to help families save money during their weekly shop. With the 2022 cost of living crisis in full swing, it’s hard to imagine how people would cope without value brands.
31.07.2022 - 15:41 / manchestereveningnews.co.uk
The budget designer eyewear brand behind Peaky Blinders' Tommy Shelby's iconic season six glasses has opened a gorgeous boutique in Manchester. IOLLA was founded in Scotland, but has now made its way to the UK's most fashionable city (not that we're biased or anything).
Scottish-born IOLLA, the brains behind Cillian Murphy’s striking specs in the hit crime drama, is opening its first English store in St Ann’s Square. The brand will introduce Mancs to a new way of buying, by offering premium glasses and sunglasses for a single price point. Unlike many other high street brands, IOLLA keep their pricing simple and honest by refusing to include hidden costs or added extras, meaning that prescription lenses and coatings are all included within the £85.
IOLLA will be recognisable after being approached by BAFTA nominated Costume designer Alison McCosh to create a pair of frames for the one and only Tommy Shelby to wear in the fifth series of Peaky Blinders. Now fans of the show in Manchester, where several Peaky Blinders scenes were shot, can get their hands on a pair of IOLLAs inspired by Tommy’s glasses.
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Named the MacDonald, the glasses boast a perfectly round frame and iconic vintage style. When the store launches in August, IOLLA customers will get the chance to experience an instore ‘styling session’ with an IOLLA eyewear expert, who will use their expertise to help customers find their perfect pair.
Manchester Evening News took a look inside the store before anyone else. Inside you'll find an expansive range of different styles dotted around the walls of the boutique.
There's a style to suit pretty much everyone. Whether
Every supermarket has its own brand budget range to help families save money during their weekly shop. With the 2022 cost of living crisis in full swing, it’s hard to imagine how people would cope without value brands.
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