Brazil’s Globo Sells First International Remake Rights of ‘Brazil Avenue’ to Turkey’s Ay Yapım (EXCLUSIVE)
17.10.2023 - 18:21
/ variety.com
Anna Marie de la Fuente Brazilian media giant Globo has sold the first international adaptation rights to its biggest telenovela hit in recent years, “Brazil Avenue” (“Avenida Brasil”) to Ay Yapım, one of the most prominent daily series producers of Turkey. Madd Entertainment, a joint venture of Medyapim (“Mother”) and Ay Yapim (“Endless Love”), will distribute the adaptation worldwide. The unprecedented agreement allows for Ay Yapım to make some changes as long as it adheres to the telenovela’s main storylines.
Globo Studios will be on hand as a consultant. The International Emmy-nominated soap has already been sold to more than 140 territories so a Turkish adaptation would further expand its reach. “We are betting on selling formats to bring our productions to new audiences and in different ways.
And this agreement with Ay Yapım reflects that, showing the market that we are open to a variety of business models,” said Globo’s head of international business and co-productions, Angela Colla. “Brazil Avenue” is a complex melodrama about a little girl, abandoned by her mean stepmother at a landfill, who returns as an adult to avenge her father’s death. Unlike other telenovelas that tend to focus on Brazil’s 1%, the series revolves around Brazil’s middle class, the country’s largest and most coveted consumer market.
The series so gripped the nation that its finale in 2012 brought the country to a standstill, prompting politicians to cancel their rally appearances. “It will be very interesting to see our product, which was so successful and which virtually paralyzed Brazil during its finale, being produced in a new, even more contemporary version. We really believe in the potential of this adaptation, its success in Turkey
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