B&M fans floored by 'amazing' £2.49 Olaplex 'dupe' that leaves hair 'lush'
19.07.2023 - 12:05
/ dailyrecord.co.uk
Shoppers have been left floored after discovering an "amazing" haircare range in B&M that is said to be a 'dupe' for Olaplex - but at over £25 cheaper per product.
An awareness of hair health has grown among beauty fans, with the Olaplex brand being the usual go-to for dry, damaged tresses. However, each product does come with a hefty price tag that we could do without.
Luckily, many retailers have been stocking their very own 'dupes' at a fraction of the cost, with B&M being the latest to get in on the action with the brand new Headshock Plex System.
Included in the discounted retailer's haircare range are five products at just £2.49 each - a cleansing shampoo, nourishing hair mask, hydrating conditioner, restoring hair oil and styling hair serum.
Designed to smooth the hair shaft and restore natural bounce and shine, it is a step-by-step system that is ideal for anyone looking to get salon-worthy hair on a budget.
Considering full size Olaplex products would set you back £28 each, B&M shoppers can save themselves £25.51 each for products that are designed to deliver the same hair needs.
TikTok beauty fan @annz_1706 was just one shopper to share the Headshock Plex System to her followers in a video that read: "Olaplex dupes ! Girls dont walk run to b&m ! #dupe #olaplex #olaplexdupe #bandm."
In a response to one of her followers, the beauty fan said that she had used steps 1-4 in the range and that her hair had been left feeling "lush."
And it looks like the budget haircare range might be worth rushing to stores for, as numerous shoppers rushed to rave over the "amazing" range that they couldn't wait to try.
One shopper exclaimed: "No4, the restoring oil is amazing!! the rest had sold out so I can't comment."
A second excited