AT&T, State Farm Will Test TV Measurement Alternatives in Discovery-Omnicom Pact

Brent Renaud, an acclaimed filmmaker who traveled to some of the darkest and most dangerous corners of the world for documentaries that transported audiences to little-known places of suffering, died Sunday after Russian forces opened fire on his vehicle in Ukraine.

Brian Steinberg Senior TV EditorSymone D. Sanders will take over the 4 p.m. weekend slot on MSNBC as the NBCUniversal-owned network continues to bolster opinion programming over hours devoted to straight news reportage.The former media strategist, who has helped two prominent Democrats in presidential campaigns, will kick off her first show on Saturday, May 7, at 4 p.m.

Brian Steinberg Senior TV EditorThe media industry’s measurement wars are expanding beyond counting traditional video audiences.iSpot, the measurement company that figures prominently in plans by NBCUniversal and WarnerMedia to offer alternatives to Nielsen in the sector’s looming “upfront” marketplace, will acquire Tunity, an analytics company that analyzes consumer viewing habits in public locations nationwide, including restaurants, offices, bars and hotels.“We want to account for all viewing across all screens,” says Sean Muller, iSpot’s founder and CEO, in an interview. The Tunity acquisition, he says, could be “powerful, both for our advertising clients who invest heavily in tentpole events and programs that are consumed outside the home and for our media partners.” The companies did not disclose financial terms.Keeping track of so-called “out of home” audiences has become more critical to TV networks, who understand that significant chunks of viewership for news, sports and other live programming is often found outside a consumer’s main habitat.

Brian Steinberg Senior TV EditorDon’t count Nielsen out of TV’s measurement wars just yet.Many TV companies are reaching out for new yardsticks to measure audiences rushing to watch TV in digital fashion. Disney is, too — but it’s not abandoning one of the industry’s oldest measurement purveyors as it does so.Disney said Tuesday that it had entered into an agreement with Publicis Media to test work on Nielsen’s new NielsenOne system, a measurement product that aims to count unduplicated video audiences across linear and digital screens and that Nielsen expects to introduce formally later this year.

Brian Steinberg Senior TV EditorAs NBCUniversal’s ad-sales division starts to take on tasks beyond its core business, it is expanding the range of communications executives it has as well.Neil Ripley, who previously was head of corporate communications for media-measurement firm Comscore, has been named a vice president of communications for NBCU’s ad-sales unit. He is charged with promoting the division’s efforts around advertising technology, data and cross-platform media measurement.

Brian Steinberg Senior TV EditorCNN will have a new chief for a new chapter.Chris Licht, a veteran producer who has overseen programs like MSNBC’s “Morning Joe” and CBS’ “CBS This Morning” and “The Late Show with Stephen Colbert,” was named chairman and chief executive of CNN Global — a new name for the news operation once its parent, WarnerMedia, is acquired by Discovery. Licht will report directly to David Zaslav, who will be CEO of the combined company.Discovery is expected to take control of WarnerMedia sometime in mid-April, depending on a shareholder vote, among other conditions.The prospect of a new owner and a new top executive has spurred speculation about what new programming and operating direction may be in store for the venerable cable-news outlet, which has been under scrutiny since WarnerMedia ousted former president Jeff Zucker after he failed to disclose a romantic relationship with Allison Gollust, CNN’s former chief marketing officer.

Brian Steinberg Senior TV EditorChris Licht, the wunderkind producer who launched “Morning Joe,” retooled “CBS This Morning” and helped late night host Stephen Colbert gain traction on CBS, is jumping to CNN to take over the operation once its corporate parent, WarnerMedia, is acquired by Discovery in a much-anticipated merger expected to take place in April, according to a person familiar with the matter.Licht could not be reached for immediate comment and a CNN spokesperson referred an inquiry to Discovery. A Discovery executive declined to comment.

Brian Steinberg Senior TV EditorDiscovery said profit tumbled in the fourth quarter as the owner of Food Network, Discovery Channel and Eurosport contended with expenses related to the Discovery Plus streaming hub and a group of one-time items related to expenses. Even so, the company saw revenue increase as its streaming efforts helped boost advertising and distribution revenue.Discovery said fourth quarter net income fell to $38 million, or 8 cents a share, compared with $271 million, or 42 cents a share, in the year-earlier period.The company released details of its performance as it prepares to acquire WarnerMedia, a move that will elevate its standing in the media sector.

Brian Steinberg Senior TV EditorNielsen is poised to release another batch of new data about TV viewers as it battles with TV networks over which yardstick will be paramount in the industry’s coming upfront marketplace.The media measurement giant is expected as soon as Wednesday to announce it will issue streaming data from connected TV sets, according to two people familiar with the matter. The information, Nielsen is expected to tell clients, will give advertisers, media buyers and media companies more information in their efforts to understand how audiences are behaving across a range of different screens.

Disturbed frontman David Draiman has opened up about his controversial support for Israel, saying he’s no longer fazed over the public’s opinion of his political views.Draiman – who is of Jewish descent – has long been a staunch advocate of the Israeli state. In 2019, for example, he derided ex-Pink Floyd legend Roger Waters “and his Nazi comrades” for their demands to boycott Israel.

Brian Steinberg Senior TV EditorJohn Oliver has a few words for his soon-to-be new bosses at Discovery. And even those may be more than enough.The HBO host, who launches a new season of the comedy-meets-investigative-journalism series “Last Week Tonight” on Sunday, has for the past several years teased the owner of HBO and its parent WarnerMedia with great relish. “You’re a terrible company.

Brian Steinberg Senior TV EditorWhile A+E’s History Channel sets out to tell the story of Abraham Lincoln in a documentary over three nights  it will also tell the stories of formerly enslaved people who were also an important part of that era in a mini-series backed by one of its advertisers.Ancestry is sponsoring a three-part miniseries that will accompany the Lincoln work, which debuts February 20, the latest in A+E’s efforts to craft bespoke programming segments that burnish ad messages while at the same time keeping viewers tuned to the programing for which they originally came.“To me, this is not a commercial break, this is not a ‘brought to you by,’” says David DeSocio, executive vice president of ad sales marketing and partnerships at A+E Networks, in a recent interview. “It’s a continuation of the story, but on a very personal level.” Each of the content segments accompanying the “Lincoln” project will be introduced by Christy Coleman, executive director of the Jamestown-Yorktown Foundation in Williamsburg, VA, and a contributor to the documentary.

Brian Steinberg Senior TV EditorNBCUniversal wants to add an interesting new story to Jenna Bush Hager’s “Today” book club.For nearly four years, the co-host of the 10 a.m. hour of “Today” has chosen a book each month for members of her “Read with Jenna” club to peruse and discuss.

Brian Steinberg Senior TV EditorToyota no doubt hopes Super Bowl viewers will be jones-ing for its new series of Tundra pick-up trucks after the Super Bowl is over.A 60-second spot that aired just before the automaker’s sponsored halftime report on NBC featured three famous Jones actors — Tommy Lee, Leslie and Rashida — in a humorous scene. The trio puts individual vehicles through their paces and then gets a surprise visit from Nick Jonas,  who shares most of the consonants in the actors’ surname (Meanwhile, the entire ad takes place to the tune of “It’s Not Unusual,” by Tom Jones).

Brian Steinberg Senior TV EditorJamie-Lynn Sigler has been keeping a secret for weeks. On Sunday, it finally came out.Sigler, who played Meadow Soprano for more than eight years on the iconic HBO series “The Sopranos,” stepped into the role again Sunday for a Chevrolet commercial that aired during NBC’s telecast of Super Bowl LVI. The ad updated, shot for shot, the show’s opening montage, which used to feature James Gandolfini’s  Tony Soprano driving a Chevy truck.

Brian Steinberg Senior TV EditorLast year, Dolly Parton contributed a song for a Super Bowl commercial. This year, she’s raised her game, by appearing in two.The iconic singer and songwriter was planning to be at home Sunday night watching NBC’s broadcast of Super Bowl LVI with plenty of snacks, dips and wings on hand so she could see her performance in two short Big Game commercials from T-Mobile.“I have to watch it this year, ‘cause I’m in it,” Parton quipped during a phone interview earlier this week.Parton debuts alongside Miley Cyrus, making a rare joint appearance with the singer who also happens to be her goddaughter (see their past antics in episodes of Cyrus’ Disney Channel mainstay “Hannah Montana”) for T-Mobile, the telecommunications carrier.