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15.09.2022 - 15:19 / dailyrecord.co.uk
Asda shoppers looking to keep costs low on the weekly shop will find themselves limited on the amount of each item they can purchase from its Just Essentials range.
The supermarket chain says it has had to introduce a "temporary" ration on the amount of each item that shoppers can purchase in one go due to "soaring demand."
The restriction means that shoppers will now only be allowed to purchase three of the same item from the supermarket's value range until further notice. Asda launched the newly revamped Just Essentials range - which replaced its Smart Price range - back in May after receiving criticism from anti-poverty campaigner Jack Monroe.
Ms Monroe slammed the supermarket giant for cutting back on their budget-friendly ranges in some supermarkets at a time when shoppers were worried about the rising cost of living. However, it looks like they are having to cut back on their value range once more, after the supermarket chain claimed that "demand was outstripping availability."
The BBC reports that Asda claimed on Wednesday that demand for the range had seen an increase in sales that was a whopping 20% higher than the market average.
A spokesperson for Asda said: "Just Essentials is proving very popular with customers and we are working hard to improve availability across the range.
"To ensure as many customers as possible can buy these products, we are temporarily limiting purchases to a maximum of three of each product for a short period of time. We are sorry for any inconvenience this may cause."
News of the temporary restriction comes just as shoppers have been told that they could see their annual food bill rise by £571, as inflation soars to a record high of 12.4 per cent.
In a bid to help cash-strapped customers
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Asda has brought in a limit on the number of items from their ‘Just Essentials’ range that you can buy at once.
Asda's new Just Essentials range is making waves once again as the retailer has rationed how much people can buy.
Asda has brought in a major change for its new budget Just Essentials range to limit the amount of products customers can buy.
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Nicolas Cage has welcomed his first child with his wife Riko Shabita. The 58-year-old’s wife and new mum Riko, 27, is “doing fine” after the birth of their baby girl in Los Angeles, a rep confirmed. “Nicolas and Riko are happy to announce the birth of their daughter,” the rep told People.