Apple Introduces iPhone 15, With Longer Battery Life And New Charging Cord; Octavia Spencer Helps Tech Giant Highlight Its Net-Zero Climate Pledge
12.09.2023 - 19:15
/ deadline.com
With a video assist from Octavia Spencer, Apple execs introduced the iPhone 15, an update of their flagship product featuring improved battery life and processing power as well as a new kind of charging cord.
The tech giant rolled out the device during an annual fall product event (this year dubbed “Wonderlust”) held at its Cupertino, CA headquarters and featuring a series of green-screen-enabled video segments. Along with touting the four new iPhone models, the 90-minute event also raised the curtain on a new version of AirPods Pro as well as Series 9 of the Apple smart watch and a number of related new features.
“Today we’re pushing what people love about the iPhone even further,” CEO Tim Cook said, adding that the 15 offers features that “will make a real difference in people’s lives.”
The new phone, which comes in two base models and two higher Pro ones, will be available for pre-order next week, starting at $799 and topping out at $1,199 for the largest Pro ($100 more than the 14 Pro).
In the most recent quarter ending June 30, which is typically weaker for iPhone, the device accounted for $39.7 billion in revenue, nearly half of the company’s total but below expectations and off 2% from the year-ago period.
The 15 is the first version of the iPhone not to have the Lightning charger, which has been in use since 2012. The handsets use USB-C chargers, which are common across all consumer electronics, including Android phones. (To help bridge the gap, Apple is offering a $29 Lightning-to-USB-C dongle.)
A more robust battery will eavke
On the Pro, a new and beefed-up A17 processor will give a boost to mobile gaming, with longtime console-only titles like Assassin’s Creed and Resident Evil Village being available for