Acquimissions Model of Production Unpacked at ATF
10.12.2023 - 04:15
/ variety.com
Naman Ramachandran The burgeoning ‘acquimissions’ model of co-productions was one of the points of discussion at Singapore’s Asia TV Forum and Market. Conceptually, acquimissions blend the worlds of acquisitions and commissioning where independent producers and production studios engineer co-productions between themselves and platforms and commissioners across territories and windows.
“This is something that has happened because of the shrinking production budgets, something that is slowly, but surely, touching Asia,” said Justin Deimen, president, 108 Media, a global company that is actively pursuing the acquimissions model. “If your businesses is entirely or solely dependent on full commissions to just keep going, I think you need to strike that balance, you need the diversity in your portfolio.
It’s time to really shake it up,” said Donovan Chan, co-founder and creative director of Singapore’s Beach House Pictures. Earlier, Chan spoke at length with Variety on the changes facing producers in Asia.
Tenten Wei, head of EST Media Holdings, a company that serves as a bridge between the eastern and western media markets, pointed out that local content always performs best in its local markets. In terms of what works best as a global cultural mix, Wei said, “It will be something that you need time to be able to market to the audience, then you can have a global market to it.
That’s how Korean dramas travel, that’s how Japanese anime travels, they have been marketed to the local audience for a long time. So, the local audience globally are used to watch them and they know what are expecting from the content.” “For the cultural mix content, I think that you will mix in a way that the people are familiar to watch and also
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