2024 Global Box Office Projected To See 5% Downturn Versus 2023 – Analysts
19.12.2023 - 09:31
/ deadline.com
Gower Street Analytics has come up with an early estimate for 2024 global box office, projecting a roughly 5% downturn versus 2023 to $31.5B (Gower currently is pegging 2023 at $33.4B). This marks the first post-pandemic decrease in the London-based firm’s annual forecast. Should the figure hold, it would put the year -20% against the average of the last three pre-pandemic years (2017-2019).
The shift is largely owing to work stoppages amid the Hollywood writers’ and actors’ strikes which pushed some product out of next year, rather than theatrical ill health. Said Gower Street CEO Dimitrios Mitsinikos, “Given that we lost 50% of production time in 2023, the anticipated 5% year-on-year decrease in 2023 is not indicative of a declining interest in cinema, but simply a direct consequence of limited product availability. In fact, as July 2023 marked a record-breaking month at the global box office, we know that there is a robust audience demand for compelling theatrical releases.”
Added Rob Mitchell, Director of Theatrical Insights at Gower Street, “The impact of the recent writers’ and actors’ strikes on the release calendar, in terms of global-appeal Hollywood product, has been significant. That is the key driver of this slight regression in recovery momentum we’re seeing in 2024 that looks to postpone any chance of returning to pre-pandemic levels until 2025.”
Speaking of 2025, Mitsinikos noted, “Based on productions currently on our radar, we expect 2025 to be a very good year at the global box office and hopefully a positive trend-setter for the second half of this decade.”
The early part of 2024 is fairly barren at this point, with Dune: Part Two the first major release hitting in early March. Other key titles
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