Tom Holland’s “infectious” energy on set of “The Crowded Room” helped bring the cast together.
18.05.2023 - 00:59 / deadline.com
YouTube drew a round of applause from advertisers at its annual Brandcast event by announcing it would let them run 30-second commercials that can’t be skipped by viewers on connected-TVs.
The feature will be available via YouTube Select, a curated platform for top-end advertisers Introduced several years ago. The new 30-second initiative will affect 70% of impressions on connected-TV.
Sean Downey, President, Sales, Google, said the new option would allow for “richer storytelling in our most-viewed content.”
It was the second year of Brandcast taking place in the midst of traditional TV’s big week, YouTube made its case as the versatile choice for advertisers. (Historically, it was part of the NewFronts earlier in May, though the video giant retains a presence there.)
“When we talk with creators, they want access to lots of different kinds of formats – everythingfrom 15-second Shorts to 15-hour livestreams,” CEO Neal Mohan told media buyers gathered at Lincoln Center’s David Geffen Theater. “Bringing all of these formats together in one place draws more creators to YouTube, which means more fans come to watch, which drives engagement for all of you.“
Mohan took over as CEO earlier this year after Susan Wojcicki segued to a consulting role in February.
As with the prior 11 editions of Brandcast, the event tied together music, sports, lifestyle and current events. NFL Commissioner Roger Goodell stopped by to plug the league’s connection with YouTube.
Unlike most of the other upfront presentations this week, YouTube’s did not have to contend with WGA picketers, as the tech company is not a guild signatory. Similar to other upfronts this week, though, the night was somewhat streamlined compared with the 2-plus-hour
Tom Holland’s “infectious” energy on set of “The Crowded Room” helped bring the cast together.
Tom Holland is back on our screens. The actor stars in a new miniseries titled “The Crowded Room” and attended the premiere alongside his costars Amanda Seyfried and Emmy Rossum. Holland wore a stunning green suit that he paired with a black shirt and black shoes.
Jessie J is sharing a bit of her birth story with fans, just a few weeks after she welcomed her first child.
Criminal profiling introduced new monsters into the cultural lexicon in the 1970s when the “serial killer” concept entered the conversation. Television has long been fascinated by these types of criminals, from the long-running “Criminal Minds” to David Fincher’s brilliant “Mindhunter.” Now, Apple TV+’s latest limited series, “The Crowded Room” is taking a stab (excuse the pun) at psychological thriller territory.
Tom Holland isn’t done playing Peter Parker!
Tom Holland isn't done playing Peter Parker!ET's Rachel Smith spoke to Holland at the premiere of his new Apple TV+ series, in New York City Thursday, where he touched on his future in the franchise.«I think as long as we can do justice to Peter Parker. As long as we can keep elevating and making the films better and making them mean more, then I'll be there,» Holland said of what it would take for him to continue on as Spider-Man.
Tom Holland is celebrating his 27th birthday at the premiere of his new Apple TV+ series!
The live action Moana adaptation has found its director! – Just Jared Jr Prince William is “trying to woo” the people of Wales – Celebitchy These are the best gifts to get your Little Mermaid obsessed friend – Popsugar Watch the new trailer for Teenage Mutant Ninja Turtles: Mutant Mayhem now! – Just Jared Jr
Tan France is a dad of two!
Just days ahead of the premiere, the first look at Hulu‘s new Drag Me To Dinner is here!
Notting Hill, the timeless romantic comedy that captured hearts around the world, continues to hold a special place in the hearts of fans.With its endearing characters, witty dialogue, and unforgettable love story, the 1999 classic left an indelible mark on audiences everywhere. But what happened to the talented ensemble who brought the streets of Notting Hill to life? Watch Below: Hugh Grant reveals which of his leading ladies he fancied the mostIn the years since Notting Hill charmed audiences, the cast members have ventured into a variety of endeavours, both on and off the silver screen.
finished its second season on Friday, completing a nine-episode installment of everyone's favorite soccer team-turned-survivalists. Co-created by Ashley Lyle and Bart Nickerson, Showtime's mystery-thriller series follows a 1996 girls soccer team whose plane crash lands in the Canadian wilderness while en route to a tournament in Seattle, Washington. The group was left stranded for 19 months, forced to endure harsh weather and dwindling options for sustenance.
is giving viewers the classic fairytale with several modern-day tweaks. The Rob Marshall-directed musical stars Halle Bailey as the titular, headstrong princess, a drastic departure from her previous depiction that initially garnered racist backlash.But Bailey's casting is only one of the changes made to the new live-action adaptation, which also stars Jonah Hauer-King as Prince Eric, Melissa McCarthy as Ursula, and Javier Bardem as King Triton, with Daveed Diggs as the voice of Sebastian the crab, Jacob Tremblay as Flounder, and Awkwafina as Scuttle.Here are 15 ways the remake differs from the original.
Have you ever wanted to know more about the lives of your great great grandparents, or wondered who lived in your house long before you did?
The Machine,” Bert Kreischer was lying in a hotel bed in Serbia trying to fall asleep to a Joe Rogan podcast. Instead of providing an ambient touch, the episode became a rallying cry for the shirt-averse comedian.
DirecTV, which held the rights to NFL Sunday Ticket for nearly three decades until YouTube took over the package, has struck a deal to continue distributing it to bars, restaurants and other commercial businesses.
Ariana Madix didn’t hold back as she appeared on the latest episode of the “Call Her Daddy” podcast.
YouTube TV, which has grown into one of the largest pay-TV providers in the U.S., said early Thursday it was “back to normal” after an outage interrupted the final minutes of an NBA playoff game.
NFL Commissioner Roger Goodell made a rare appearance at a non-league media event Wednesday night, taking the stage at YouTube’s Brandcast to tout the strengthening ties between the NFL and the tech giant.
Todd Spangler NY Digital Editor YouTube’s biggest ad innovation for 2023? It might be borrowing a well-worn page from old-fashioned linear TV. At the YouTube Brandcast upfront event Wednesday in New York, execs announced the introduction of 30-second unskippable ads in top-performing YouTube content on TVs — you know, just like the commercials that have run on broadcast and cable networks for decades. YouTube also will start testing new “Pause Experiences” for YouTube on TV screens, showing an ad when viewers pause a video akin to the pause ads Hulu first bowed four years ago. In their pitch to Madison Avenue types, YouTube execs also boasted of the streaming service’s massive reach: More than 150 million unique viewers in the U.S. watched YouTube and YouTube TV on televisions for the month of December 2022, according to Nielsen estimates. YouTube remains the No. 1 most-watched service on TV screens in America (across both streaming platforms and traditional TV networks), and in April was one of the only streamers to see month-to-month growth, per Nielsen.