It's still going strong
YouTube Brand Ad Revenue Still Sliding Despite “Signs Of Consumers Returning To More Commercial Behavior,” Per Alphabet CFO
29.04.2020 - 02:25 / deadline.com
By Dade Hayes
Finance Editor
Traditional brand marketing on YouTube is “continuing to decline” in April due to COVID-19, according to Ruth Porat, CFO at Alphabet, parent of the digital video behemoth.
During a conference call with Wall Street analysts Tuesday to discuss Alphabet’s mixed first-quarter results, Porat said direct-response ads are faring better on YouTube in the current climate than brand messages. Direct-response pitches feature calls to action, with viewers tapping or clicking
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