Related: Winning Time: The Rise of the Lakers Dynasty review – over-stretched basketball drama In the 1980s, basketball went from a marginal interest to an absolute phenomenon. The reasons for the game’s ascent are varied and complicated – including increased television interest, endorsement deals with McDonald’s and Nike and the expansion of the league to more markets – but one major draw was the rivalry between the LA Lakers and Boston Celtics, and in particular, between Lakers point guard Magic Johnson and Celtics forward Larry Bird. Like all great rivalries, it’s the differences between enemies that allow for the closest matchups.