Why International Markets are Driving Global Box Office Recovery in 2023

Patrick Frater Asia Bureau Chief NBCUniversal (NBCU) and JioCinema, Viacom18’s streaming service, have entered into a multi-year partnership bringing thousands of hours of NBCU films and TV series to India. Content is sourced from the Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features and Bravo brands. NBCU’s programming will live in a Peacock branded hub starting next month on JioCinema’s newly announced “JioCinema Premium” SVOD tier. While JioCinema has been making an audience impact with free-of-charge screenings of the ongoing IPL cricket tournament, the first content announced on the subscription tier hailed from another recent deal with Warner Bros Discovery.

Patrick Frater Asia Bureau Chief “Fast X” predictably won a second weekend on top of the mainland China box office, driving its total past the $100 million mark. But the disappointing start for Disney’s live-action “The Little Mermaid” was the bigger talking point. “Fast X” earned $17.6 million in China according to data from consultancy Artisan Gateway. That was a 66% drop compared with its opening weekend, but still gave the film a $110 million cumulative after 12 days and has caused estimates to be further revised upwards. Ticketing agency Maoyan is now forecasting that the film will finish with RMB880 million ($126 million), having previously predicted RMB728 million ($104 million), and then RMB840 million.

A24’s Julia Louis-Dreyfus-starrer You Hurt My Feelings will top an estimated $1.7 million in limited nationwide release for the four-day holiday weekend, at the high end of expectations on 912 screens. That puts it at no. 8 at a domestic box office where Little Mermaid is making all the waves.

Patrick Frater Asia Bureau Chief Mainland Chinese star Wang Luodan (“The Dead End,” “Struggle,” “The Continent”) and Hong Kong-born Bosco Wong (“Lives of Omission,” “Triumph In The Skies”) head the cast of “My Dearest Stranger.” The high-end suspense drama series is a production fronted by mainland Chinese distributor-producer Hishow Entertainment, which announced the production at the Cannes Market, adjacent to the Cannes Film Festival in France. Based on the best-selling novel “Secret Love,” by Fan Shu and adapted by renowned screenwriter Cao Xueping (“Game Changer”), “My Dearest Stranger” tells a compelling story of Yu Xiao, a housewife who realizes her seemingly perfect husband may have a dark side. Yu decides to cooperate with policeman Song Cheng to find out the truth, while trying to keep her own secrets from the world.

Patrick Frater Asia Bureau Chief “Fast & Furious 10” (aka “Fast X”) dominated the mainland China box office with a strong opening weekend and a revved up opening five days. Data from consultancy firm Artisan Gateway shows Fast X scored $51.1 million between Friday and Sunday, to comfortably top the Chinese box office, with a 58% market share. Unusually, the film opened on a Wednesday. Over five days, it accumulated $77.4 million.Imax reported that the film pulled in $8.4 million from China, accounting for 11 of the China market opening, from fewer than 1% of the screens in the market. The figures reflect the five-day score, not the conventional weekend.

Patrick Frater Asia Bureau Chief “Fast & Furious 10” (aka “Fast X”) drove off with the top prize at the South Korean box office on its opening weekend. It earned $4.99 million between Friday and Saturday, according to data from Kobis, the tracking service operated by the Korean Film Council (Kofic). And over its full five-day run, from a Wednesday opening, it earned $6.76 million. Kobis showed the film claiming a 48% market share. The speedy start for “Fast X” was enough to depose “Guardians of the Galaxy 3,” which had ridden atop the Korean chart for the two previous weekends. In its third weekend on release “GOTG 3” earned $3.04 million, a 48% week-on-week decline, giving it a cumulative of $26.9 million after 19 days on release in Korea. That is the fourth highest total for any film that has played in Korean cinemas this year.

Patrick Frater Asia Bureau Chief More than two million people turned out on Wednesday to watch “Fast X” in Chinese movie theaters, spending a combined $15.3 million on the film on its first day of release. That made the tenth film in the “Fast & Furious” franchise a clear winner at the Chinese box office in an unusual midweek release. And it put “Fast X” on course to be the biggest Hollywood film so far this year in the world’s second largest movie market. Provisional data from local data service Ent Group showed that the film also enjoyed $2.83 million from previews on Tuesday. That gives an estimated $18.2 million total at the end of its first official day of release.

Patrick Frater Asia Bureau Chief The premium end of the streaming video sector in India is poised for shake-up, with Reliance Industries’ JioCinema challenging the SVOD dominance of Disney+ Hotstar, new research suggests. “The India Online Video Report: Analysis of Consumption, Content & Investment Trends,” from Singapore-based Media Partners Asia, shows total consumption across the online video sector reached 6.1 trillion minutes for the 15-month period from Jan 2022 to Mar 2023. Within that period, the SVOD, AVOD and freemium platforms accounted for some 12% of viewing time, up from 10% in 2021. Social services such as YouTube and TikTok accounted for 88% of viewing time.

Patrick Frater Asia Bureau Chief “Guardians of the Galaxy Vol 3” enjoyed a second weekend on top of the mainland China box office, as all top five placed films remained unchanged and audiences await “Fast & Furious 10.” “Guardians Vol 3” earned $19.0 million between Friday and Sunday, according to data from consultancy Artisan Gateway. That was a decent week-on-week hold, representing a drop of only 32% from its debut weekend, following a solid but unspectacular start. And it gives the film a total of $58.7 million after ten days in mainland Chinese theaters. Imax screens accounted for $3 million of the film’s weekend score in China and lifted the film’s Imax total in China to $10.4 million, which Imax calculates as 18% of its China total.

Fan favourite Andy Whyment has revealed he will be returning to Coronation Street after he was eliminated from I'm A Celebrity... South Africa on Monday, May 8.

Patrick Frater Asia Bureau Chief Los Angeles-based sales agency MultiVisionnaire Pictures has acquired worldwide rights, outside of Japan, to “Samurai Ninja Onimanji.” The picture is a gory-fantasy-action film by Japanese VFX master, artist, and director Nishimura Yoshihiro. Nishimura is a prolific special effects artist with over 100 film credits ranging from effects work to writing and directing. Credits across the J-sploitation genre include “Tokyo Gore Police,” “Meatball Machine Kodoku” and the recent “Tokyo Dragon Chef.”

Patrick Frater Asia Bureau Chief Prime Video has set May 18 for the global release of its upcoming Indian anthology series “Modern Love Chennai.” This is the third Indian adaptation of “Modern Love,” the internationally acclaimed original anthology directed by John Carney, following “Modern Love Mumbai” and “Modern Love Hyderabad.” Produced under the banner of Tyler Durden and Kino Fist, with Thiagarajan Kumararaja as the creator, the six-episode anthology presents a bouquet of love stories set in the city of Chennai that explore relationships, push boundaries, and open minds.  “Love stories and rom-coms have never been my cup of tea. Thus, ‘Modern Love Chennai’ was an interesting challenge,” said Kumararaja, creator of the series and writer-director of one of the episodes. “With these stories, we have explored and celebrated the old-world charm of the city, which remains rooted in a distinct blend of tradition and modernity.” 

Patrick Frater Asia Bureau Chief “Guardians of the Galaxy Vol. 3” made $28 million of gross box office on its opening weekend in mainland China. That was a solid result in present circumstances, rather than an overwhelming one. The film easily displaced two of the weaker Chinese titles that had been released a week earlier to take advantage of the five-day May Day holiday season. “Born to Fly,” a patriotic action adventure about Chinese test pilots, nose-dived by 75% as it fell from a $40 million first place debut to a $11.2 million third-placed second flap. Its cumulative after two weekends is $77.3 million, according to weekend data from consultancy Artisan Gateway.

Patrick Frater Asia Bureau Chief “Guardians of the Galaxy Vol. 3” gave the South Korean box office its biggest weekend of the year, with a $10.3 million start. The film played on more than 1,800 screens and enjoyed a 46% share of the overall market between Friday and Sunday, according to data supplied by Kobis, the tracking service operated by the Korean Film Council. After a year of struggle for the theatrical business in Korea, the opening by “Guardians” was twice that of “The Super Mario Bros Movie” and nearly four times bigger than the next biggest individual title debut of 2023 (“The First Slam Dunk” in the first week of January scored $2.61 million). Over its opening five days, “Guardians” managed $13.2 million, making it the seventh highest grossing film of the year at the end of its first weekend.

Jordan Moreau The Guardians of the Galaxy are blasting off at the box office one final time, earning $17.5 million in previews for director James Gunn’s “Vol. 3” finale. The newest entry in the Marvel Cinematic Universe will take the box office crown after Universal and Illumination’s “The Super Mario Bros. Movie” topped the charts for the last four weeks. “Guardians of the Galaxy Vol. 3” is expected to bring in between $110 million and $120 million in its opening weekend, which is in between the grosses of the previous two films, also directed by Gunn. The first “Guardians of the Galaxy” had $11.2 million in Thursday previews on its way to opening with $94 million back in 2014. Its sequel, 2017’s “Guardians of the Galaxy Vol. 2,” reached $17 million in Thursday previews and landed a $146 million opening weekend.

Global audiences have been gaga for Baba Yaga with Lionsgate/Thunder Road Films/87 Eleven’s John Wick: Chapter 4 now having passed the $400M mark worldwide.

The Super Mario Bros. Movie has surpassed the $1billion (£800m) mark at the global box office.It hit the ground running with its release last month, and had the biggest opening weekend ever for an animated film at the box office.Yesterday (April 30), it crossed $1billion and is now the 10th biggest animated film in history globally, beating out the $942.5million (£754million) that Minions: The Rise Of Gru grossed in 2019.It pulled in $487.5million (£389.8million) in North America alone and a further $533million (£426.6million) internationally.Only four other movies have achieved this post-pandemic including Spider-Man: No Way Home, Top Gun: Maverick, Jurassic World Dominion and Avatar: The Way Of Water.It comes after Shigeru Miyamoto – a creator of the Super Mario Bros.

Patrick Frater Asia Bureau Chief The Argentina-Chile coproduction “The Punishment,” directed by Matias Bize, was named best feature over the weekend at the close of the Beijing International Film Festival. Mexico’s Lila Avilés won the Tiantan Award for best director for her film “Totem.” Antonia Zegers and Line Renaud shared the best actress award for “The Punishment” and “Driving Madeleine,” respectively. The best actor award went to Xin Baiqing for Chinese movie “The Shadowless Tower.” The film, which premiered in February in Berlin, was the numerical winner. With the best screenplay, music, cinematography and artistic contribution awards, it won a total of five prizes.

Patrick Frater Asia Bureau Chief “Born to Fly,” an action movie about the prowess of the Chinese air force and the bravery of its aviators, topped the China box office chart over a weekend that led into the nearly week-long May Day holiday. Data from consultancy Artisan Gateway shows the film earned $44 million (RMB279 million) between Friday and Sunday. The weekend as a whole brought in $121 million of turnstile revenue, the fourth highest weekend of the year and weaker only than the three “revenge spending” weekends that drove the Chinese New Year period in January and early February.

Patrick Frater Asia Bureau Chief “The Super Mario Bros Movie” and a local sports movie “Dream” gave the South Korean box office some bounce on their first weekend on release. Opening in Korea on Wednesday, some three weeks after the beginning of its international and North American campaigns, “Super Mario” earned $4.67 million between Friday and Sunday, according to data from Kobis, the tracking service operated by the Korean Film Council (Kofic). The film has a cumulative of $5.76 million over its opening five days, plus previews. The film’s weekend numbers are the second highest opening tally recorded by any film this year in Korea. And its weekend score represented a comfortable 40% market share.