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What is the Coastal Grandmother trend? All you need to know about the clean and classic aesthetic

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The Coastal Grandmother trend at first glance might feel a little offensive, however, the latest look sweeping the world of fashion is just further proof that mature women have been serving up the best style all along.  If you’re not one of the 100 million plus TikTok viewers who have been acquainted with the Coastal Grandmother trend, it's actually inspired by movies, particularly the work of Nancy Meyers, and the look and feel of her films such as Something’s Got To Give, It’s Complicated and The Parent Trap.

It’s a nod to the laidback look of her female leads - think Diane Keaton, strolling by the sea in a striped jumper and linen trousers, looking relaxed, chic and totally amazing!

A celebration of female style, paired with comfort and living your best coast side life. This is a look that is utterly timeless and one many have been embracing for years.

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