Wattpad Webtoon Ramps Up Its Output, With Hits Like ‘Sweet Home’ and a New Entertainment Head
01.08.2022 - 19:29
/ variety.com
Mónica Marie Zorrilla In a time of reboots, remakes and sequels, Wattpad Webtoon is aiming to bring more original stories to Hollywood and counter that franchise bloat. As Wattpad Webtoon Studios president Aron Levitz tells Variety, the goal is to show production banners and media platforms that loyal webcomic and series fans will tune in to their TV adaptations of those titles.
And so far, it’s working.The Webtoon-adapted K-drama “Sweet Home” and Wattpad-originated young adult film series “The Kissing Booth,” both on Netflix, has given the company an early boost in making Hollywood inroads. And now, the recent hire of former Fox Entertainment and AMC Entertainment president David Madden as head of global entertainment is another example of the company’s move to further ramp up its entertainment industry presence.
“We’re better and stronger with two massive IP libraries, united with tons of stories and over 166 million people around the world coming to create, interact, and engage on our platforms monthly,” Levitz said. Combined, Wattpad Webtoon Studios has more than 100 on-screen and publishing projects in development or production.
The studio division of Wattpad — the original story platform best known for its wide array of fanfiction — and Webtoon, the original webcomics platform, joined forces soon after South Korean internet conglomerate Naver acquired both platforms in May 2021. By June, Naver had committed $100 million to the global multi-format studio umbrella to develop and produce fan and data-driven TV shows, films, and books.
“Often, the traditional industry doesn’t allow new names in storytelling to come through,” said Levitz, who had been with Wattpad since 2017. The exec, who focused on democratizing how
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