Warner Bros. Discovery Sheds 1.8 Million Streaming Subscribers During Max Launch Quarter
03.08.2023 - 11:29
/ variety.com
Jennifer Maas TV Business Writer Warner Bros. Discovery lost 1.8 million streaming subscribers from April 1-June 30, the quarter during which it launched new combined streamer Max. Streaming subscribers across WBD’s HBO, Max and Discovery+ now total 95.8 million, per the company’s Q2 earnings report released Thursday.
For comparison, HBO, HBO Max (now Max) and Discovery+ added 1.1 million subscribers in Q4 to end 2022 with a total of 96.1 million worldwide. At the conclusion of Q1, which ran Jan. 1-March 31, U.S.
streaming subs were up 1.6 million to 97.6 million overall across those three platforms. Warner Bros. Discovery’s combined HBO Max-Discovery+ streaming service Max launched May 23.
The second quarter covers subscriber totals through April 1-June 30, meaning that while Q2 marks the first quarter during which the unified product was a factor, Q3 (July 1-Sept. 30) will be the first full quarter including Max results. In the earnings results including the subs decrease, Warner Bros.
Discovery boasted its $1.7 billion in cash flow for Q2 and reported it is now increasing its post-WarnerMedia-Discovery merger synergy target to more than $5 billion. “The important work we are doing to transform our businesses for the future continues to drive our strong financial performance as demonstrated by meaningful improvements to our balance sheet and our now increased synergy target of more than $5 billion,” Warner Bros. Discovery CEO David Zaslav said in a letter to shareholders.
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