thewrap.com
26.04.2022 / 23:45
Theater Owners Chief Praises David Zaslav for Commitment to Theatrical Release
“You’re seeing the newest CEO in the business, after having studied the market for a year, describe the business model perfectly as far as we’re concerned,” Fithian told reporters at a Tuesday press conference. “If you get a movie that works well theatrically and pops, it has a window, it also means it helps that movie do better when it hits the home on streaming.”Last year, Warner Bros. was one of the studios leading experiments with day-and-date releasing, putting all 2021 films on HBO Max and in theaters simultaneously as a way to handle the uncertainty of theaters reopening during the COVID-19 pandemic.