Theater Owners Chief Praises David Zaslav for Commitment to Theatrical Release
26.04.2022 - 23:45
/ thewrap.com
“You’re seeing the newest CEO in the business, after having studied the market for a year, describe the business model perfectly as far as we’re concerned,” Fithian told reporters at a Tuesday press conference. “If you get a movie that works well theatrically and pops, it has a window, it also means it helps that movie do better when it hits the home on streaming.”Last year, Warner Bros. was one of the studios leading experiments with day-and-date releasing, putting all 2021 films on HBO Max and in theaters simultaneously as a way to handle the uncertainty of theaters reopening during the COVID-19 pandemic.
At the time of the announcement, Warner Bros. insisted that the day-and-date program was only a short-term response to the pandemic and that it would return to theatrical exclusivity in 2022. This past month, the studio made good on that promise with the DC blockbuster “The Batman,” which passed $750 million at the global box office with a 45-day theatrical exclusive window.
Its success was one of the reasons why Fithian declared day-and-date to be “dead as a serious business model” to the CinemaCon crowd. Though Zaslav isn’t at CinemaCon, his Q1 earnings call comments about the theatrical window echoed those spoken by Fithian and other theater execs regarding how essential they are to the financial success of movies. “When you open a movie in theaters, it has a whole stream of monetization.
More importantly, it’s marketed. It builds a brand so when it does go to a streaming service there’s a view that (the film) has a higher quality that benefits the streaming service,” he said. Prior to the Warner Bros.
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