Vicky Eguia, Public Relations Executive at Amazon Studios, Dies at 48
26.06.2022 - 15:49
/ variety.com
Brent Lang Executive Editor of Film and MediaVicky Eguia, a public relations executive at Amazon who helped create Oscar-winning campaigns for “Manchester By the Sea” and “The Salesman,” died Saturday at the age of 48. The cause was cancer, her family said on social media.Eguia most recently served as director of PR, diversity, equity and inclusion and community relations at Amazon.
She joined the company in 2015 to head publicity for its original movies arm and played a critical role in helping the streaming service forge into the world of awards seasons and theatrical distribution as it was looking to compete more aggressively in the film business.In a note to staff, Amazon Studios head Jen Salke and public relations chief Cory Shields wrote, “As many of you know so well, Vicky was a consummate team player – always ready to pitch in with complete commitment and dedication. We will all miss her charm and sense of humor.” In 2017, Amazon became the first streaming service to earn an Oscar nomination for best picture with “Manchester by the Sea.” After Amazon bought the film at the Sundance Film Festival, Eguia helped design the publicity strategy for the movie, a searing drama that became both a critical and commercial hit.
At Amazon, Eguia showed a flare for getting attention for foreign language films and arthouse releases, such as “The Salesman,” “Cold War” and “Les Misérables,” all of which scored Oscar nominations. She also worked on the campaigns for such Amazon releases as “Borat Subsequent Moviefilm,” “Brittany Runs a Marathon,” “The Big Sick,” “One Night in Miami” and “Coming 2 America.”Whip-smart, wickedly funny and tireless, Eguia was widely respected by the Hollywood trade reporters who blew up her phone at
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