Viaplay Content Distribution Boss Talks Strategy, Fresh Sale of ‘End of Summer’ to Canal+’s Polar+ Ahead of MipTV (EXCLUSIVE)
03.04.2024 - 10:49
/ variety.com
Annika Pham On the eve of the global content market MipTV in Cannes, Viaplay Group’s Vanda Rapti, EVP Viaplay Select and Content Distribution, has offered a confident outlook on the Scandi streamer’s international activities and content sales. The sales executive, who joined the group in 2003, was able to announce exclusively to Variety a string of new deals on Viaplay’s premium Nordic scripted content.
Swedish psycho thriller “End of Summer,” based on the eponymous best-selling crime novel by former police officer Anders de la Motte, has been snapped up by Canal+ Group’s channel Polar + for France and all its territories. The six-part series toplining Julia Ragnarsson (“Midsommar,” “Blinded”) and Erik Enge (“Tiger”), follows a sister’s search for the truth behind her young brother’s disappearance and his potential return decades later.
The show was produced by Viaplay and Harmonica Films, in co-production with SF Studios, Film i Skåne, and Paprika Studios. The package sale to Polar+ also included rights to the Norwegian crime drama “Fenris” starring Ida Elise Broch (“Home for Christmas”).
“End of Summer” has proved a hot title for the sales arm of the Nordic streaming group, as 40 markets will now showcase it as part of curated slates available globally through Viaplay Select and traditional licencing. Elsewhere, the Danish drama and 2022 Canneseries contender “The Dreamer-Becoming Karen Blixen,” starring Connie Nielsen, was sold to Orange for France, the Norwegian crime hit “Wisting season 5” to pubcaster NPO in the Netherlands, while RTS in Switzerland nabbed the Norwegian shows “Furia” Season 2” and “Fenris” and “Below.” Viaplay’s MipTV Slate Other MipTV offers include the recent Series Mania Swedish competitor “All
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