ViacomCBS CFO Sees New Paramount Chief Brian Robbins “Aggressively Embracing Streaming, Changes In Consumer Behavior”

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ViacomCBS CEO Bob Bakish was out beating the Wall Street drum for new Paramount boss Brian Robbins, who, he told investors, will lead “the film studio of the future.”

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The transition plan for Paramount Pictures is officially set, with ViacomCBS confirming Jim Gianopulos will exit and Brian Robbins will add leadership of the studio to his growing portfolio.

Brent Lang Executive Editor of Film and MediaBrian Robbins has officially been named president and CEO of Paramount Pictures, replacing Jim Gianopulos as head of the studio behind the “Mission: Impossible” and “Transformers” franchises.He will take the reins while continuing in his current post as head of Nickelodeon and as the chief content officer of kids and family for Paramount Plus, the streaming service launched this year by Paramount’s parent company ViacomCBS.

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In November 2018, Paramount Pictures boss Jim Gianopulos revealed a major new initiative for then-parent Viacom: a multi-picture deal with Netflix. “Our priority is to expand our role as a major global content supplier,” Gianopulos said.

Brian Robbins doesn’t seem like the typical Hollywood movie mogul. But he might just have the qualities and experience the modern role of film impresario demands.ViacomCBS’ decision to elevate Robbins, an entrepreneur who is as well-versed in the language of social media as he is in backlot politics, to the head of its Paramount unit is a new sign of the generational shift taking place across the entertainment landscape.

Deadline has confirmed that Jim Gianopulos is leaving Paramount as Chairman and CEO. There was a report in the Wall Street Journal this morning. It is reported that Brian Robbins, the head of ViacomCBS Inc.’s Nickelodeon kids TV empire, will take over Gianopulos’ position as the head of Paramount Pictures.

The Wall Street Journal. Robbins founded AwesomenessTV and has earned a reputation for his kid friendly content at Nickelodeon, of which he became president in 2018.