UTA Accused of Fraud, Breach of Contract by MediaLink CEO Michael Kassan (EXCLUSIVE)
13.03.2024 - 03:57
/ variety.com
Matt Donnelly Senior Film Writer United Talent Agency has been accused of breach of contract and fraud in relation to its 2021 acquisition of the consultancy firm MediaLink. MediaLink founder and UTA partner Michael Kassan, whose exit from the company nearly a week ago has not yet been reported, claims that UTA CEO Jeremy Zimmer and two other top executives engaged in bad faith in the absorption and management of his company, according to documents filed with mediation service JAMS which Variety reviewed. This led Kassan to resign last week, the filing says.
Through a spokesperson, UTA said it had fired Kassan for cause following an “an exhaustive third-party investigation into misappropriation of company funds,” and has taken legal action against him in Los Angeles (Variety could find no such filing at press time). MediaLink is a prominent but not easily defined agency that sits at the intersection of tech, entertainment and media. They’re known for hosting lavish and popular parties at events like the Cannes Lion festival and global editions of CES.
The company is also hired to help fill top C-suite jobs and craft corporate strategies. Their clients have included J.P. Morgan Chase, AT&T and Conde Nast.
On Tuesday, it was named one of Forbes’ best management consulting firms in the country. The legal action from Kassan, which was also filed Tuesday as a request for arbitration, says Zimmer and colleagues Julian Jacobs (Zimmer’s former assistant) and David Anderson failed to deliver on key promises of the acquisition. The most pressing is that UTA’s marketing department, which serves as a competing business to MediaLink, was supposed to be centralized under Kassan.
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