Universal Notches Canada’s Cineplex With Dynamic Theatrical Window PVOD Pact Following AMC, Cinemark

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Another major movie theater chain has struck a deal with Universal Pictures to allow for shorter exclusive theatrical windows.

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Universal has struck a history-making deal with Cinemark Entertainment that will dramatically shorten the theatrical window for its films playing at the U.S. box office — including larger event pics and tentpoles — even after the pandemic ends.

Universal Pictures has struck another deal with a major theater chain to shorten the theatrical window from three months to as little as 17 days in an effort to adapt to the new business realities of moviegoing.Universal and Cinemark announced Monday a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand.

Anthony D'Alessandro Editorial Director/Box Office EditorIt should come as no surprise to hear that Cinemark and Universal have hammered out their own truncated theatrical window and PVOD share deal in the wake of the one which AMC inked with the Hollywood major studio at the end of July. Cinemark CEO Mark Zoradi, a former President at the Walt Disney Motion Picture Group, understands the studio side of the balance sheet, and has been more flexible about creating a dynamic widow than No.

Nearly five months after Universal reached a deal with AMC Theaters to radically change the theatrical window and share in premium video on-demand profits, the studio has reached a similar agreement with another nationwide theater chain, Cinemark, to decrease the theatrical window on the studio’s releases to as short as 17 days.While full details of the deal remain confidential, it will allow Universal and its indie wing, Focus Features, to exercise the option to release films on PVOD as early