Universal, Cinemark Strike Historic Deal Shrinking Theatrical Window for Event Pics to 31 Days

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Anthony D'Alessandro Editorial Director/Box Office EditorUniversal has just inked another multi-year shortened theatrical window/PVOD share deal, this time with Canada’s biggest exhibitor, Cineplex.The deal comes on the heels of Uni’s recent pact with No. 3 U.S.

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Rebecca Rubin Film and Media ReporterOn Monday, Universal Pictures gave theater owners another shove toward the future of moviegoing. The Hollywood studio struck a second deal with a major theater chain, this time Cinemark, to shorten the theatrical window and bring movies more quickly to the home.Under the terms of the agreement, Universal can put new movies on premium video-on-demand platforms in as little as 17 days.

Earlier this year, Universal made a landmark deal with AMC Theatres, allowing for some of the films from Universal to arrive on PVOD 17 days (or three weekends) after they’re released. Many saw this as a major loss for theatrical business, as it means the world’s largest theater chain would be allowing for one of the biggest studios to cut into ticket sales after only 17 days.

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Universal Pictures has reached a historic deal with movie theaters that will change the way movies are released in the future.

Universal Pictures has struck another deal with a major theater chain to shorten the theatrical window from three months to as little as 17 days in an effort to adapt to the new business realities of moviegoing.Universal and Cinemark announced Monday a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand.

Anthony D'Alessandro Editorial Director/Box Office EditorIt should come as no surprise to hear that Cinemark and Universal have hammered out their own truncated theatrical window and PVOD share deal in the wake of the one which AMC inked with the Hollywood major studio at the end of July. Cinemark CEO Mark Zoradi, a former President at the Walt Disney Motion Picture Group, understands the studio side of the balance sheet, and has been more flexible about creating a dynamic widow than No.

Nearly five months after Universal reached a deal with AMC Theaters to radically change the theatrical window and share in premium video on-demand profits, the studio has reached a similar agreement with another nationwide theater chain, Cinemark, to decrease the theatrical window on the studio’s releases to as short as 17 days.While full details of the deal remain confidential, it will allow Universal and its indie wing, Focus Features, to exercise the option to release films on PVOD as early

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