Barbie and Oppenheimer, films that were joined at the hip in the Barbenheimer phenomenon. Completing the top five were The Super Mario Bros. Movie, Guardians of the Galaxy Vol. 3 and Fast X.
14.05.2024 - 18:03 / variety.com
Brian Steinberg Senior TV Editor The turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will be doing business with a number of new faces in this year’s upfront advertising sales market. Madison Avenue’s growing reliance on streaming video has given rise to a new array of top sales honchos. Jeff Collins is leading Fox Corp.’s efforts this year following the retirement of sales stalwart Marianne Gambelli.
NBCUniversal’s Mark Marshall and Nexstar’s Michael Strober will preside over sales processes after just a year at the helm of their respective companies. And advertisers are bound to focus more on offerings from Netflix, Amazon and YouTube as viewers opt for streaming over linear TV. Here’s a list of the influential sales executives likely to have a hand in 2024’s proceedings.
YouTube, managing director
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He certainly has the sheer tonnage of ad inventory, and YouTube has an in with younger consumers, but buyers still yearn for better-defined offerings amid a sea of user-generated content.
DID YOU KNOW?
He spent more than 15 years as a labor and employment attorney and as a sports marketer representing professional athletes. Fox Corp., president, advertising sales
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Collins is likely to rely heavily on Fox’s broadcast of Super Bowl LIX while calling attention to the company’s lineups in live news and sports, along with primetime entertainment.
DID YOU KNOW?
Collins played a sizable role in expanding Fox News’ content slate to lifestyle programming. Walt Disney Co., president, advertising sales
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Ferro will use Disney’s giant media portfolio to woo ad dollars that might go to others. Look for the Mouse to play up
Barbie and Oppenheimer, films that were joined at the hip in the Barbenheimer phenomenon. Completing the top five were The Super Mario Bros. Movie, Guardians of the Galaxy Vol. 3 and Fast X.
In the windows of the estate agents, apartments are being advertised for over £300,000 and huge detatched houses for almost £1 million. Yet just a few doors over, the shutters are down on what was once the village fishmongers
Brian Steinberg Senior TV Editor Lisa Valentino, a senior executive at Disney Advertising Sales who had in the past been tasked with several of the unit’s digital initiatives, has left the company, according to people familiar with the matter, even as Disney is in the midst of its “upfront” talks with advertisers. Valentino had been working her second stint at Disney, most recently as executive vice president of category sales and client solutions. In the recent past, she had touted some of Disney’s most critical new ad-tech to clients.
She Wants Revenge.Now, The Chameleons have released their newest EP, titled ‘Where Are You’. Frontman Burgess said of the EP: “It’s exciting to finally be putting out fresh Chameleons material for the first time in over twenty years, although initially I found it quite daunting.“The question about new music is one I had been asked the most from people coming to the shows, a great many of whom weren’t even born when those records were originally made but nevertheless were excited and inspired by the music enough to catch multiple shows on multiple tours.”Listen to ‘Where Are You’ down below:The EP, which contains its title track along with ‘Endlessly Falling’ and ‘Forever’, is set to be the first taster of their upcoming album ‘Arctic Moon’, reportedly out later this year on Metropolis Records.
Derek Lawrence After spending more than a decade of their lives spearheading the phenomenon that was HBO’s “Game of Thrones,” David Benioff and D.B. Weiss weren’t necessarily in a rush to return to the world of adaptation. Neither had taken the quick plunge into Liu Cixin’s Chinese science-fiction epic “The Three-Body Problem” when the proposal of a series was first presented to them, despite it already sitting unread on Weiss’ Kindle.
Variety.The highest rated of these came from Netflix’s Bodkin, which garnered approximately 1.5 million views across seven episodes during its debut first week on the platform.A Man In Full, came in at the number two spot with 434.5 million minutes viewed compared to Bodkin’s 537.6 million views. Baby Reindeer, which has become a viral hit since its airing on Netflix rose to number three on the streaming charts, up to 330.5 million minutes viewed.Prime Video’s Fallout – an adaptation of the video game – made up the number four slot a month after its release with 326.5 million minutes viewed.Other shows presenting a strong showing include Netflix’s John Mulaney Presents: Everybody’s In LA, which had a 235 per cent leap in viewing figures from its opening week.
SZA to Fred Again.. and Bring Me The Horizon head Down Under for unmissable shows.
Jennifer Maas TV Business Writer A new study has found that while stress relief is still self-reported as the top reason people are playing video games, 46% of gamers now list “creation, imagination and self-expression” as their main motivations for gaming. That stat is up 10% from last year, per entertainment website and online fan community Fandom‘s fourth annual “Inside Gaming” report.
Chris Pratt is opening up about fatherhood.
Based on Julia Quinn’s Romancing Mister Bridgerton Season 3 of Netflix and Shondaland’s Bridgerton watches the friends-to-lovers romance between Colin Bridgerton (Luke Newton) and Penelope Featherington (Nicola Coughlan) bloom. While their book comes fourth in the series after Benedict’s love story, the show has moved their installment up in the order of Bridgerton sibling romances. Francesca’s (Hannah Dodd) love story also intertwines more significantly in the expanded two-part season, with Part 1 releasing May 16 on Netflix and Part 2 June 13.
Michael Schneider Variety Editor at Large SPOILER ALERT: Do not read ahead if you have not watched Season 11, Episode 12 of “The Masked Singer,” “Semi-Finals: Then There Were Three,” which aired May 15 on Fox. “The Masked Singer” revealed the latest celebrity to be revealed on Wednesday night’s quarter finals, and it was Thelma Houston as Clock. Houston, of course, is best known for her classic hit “Don’t Leave Me This Way.” For Clock, Rita Ora got it right with Thelma Houston.
“Bridgerton” Season 3 promises plenty of balls and other social events, and music supervisor Justin Kamps pulled string song covers of several big-name artists for the orchestral pop music signature to the Netflix show. The needle drops heighten the luxurious social moments as well as more intimate and emotional ones.
Tarek and Heather Rae El Moussa just proved there’s no more bad blood with Christina Hall!
Brian Steinberg Senior TV Editor The television industry’s annual “upfront” is usually a place where advertisers get to preview new series and specials, not blockbuster movies, so NBC raised eyebrows Monday when one of the first previews it showed to an audience at Radio City Music Hall was of the coming Universal film “Wicked.” NBCUniversal, chief content officer Donna Langley told the crowd, was “excited to build up our story legacy across film, TV and streaming.” Movies and premium cable series from HBO and Showtime used to be something traditional TV advertisers got their hands on only after they had made their way through theaters and pay-TV windows. Now, as a batch of this year’s upfront showcases reveal, they are increasingly being dangled before Madison Avenue as a major reason to support TV companies.
Jennifer Maas TV Business Writer When NBCUniversal kicks off TV’s traditional week of upfront presentations on Monday, picket-free sidewalks outside Radio City Music Hall will be a sight for sore eyes following last year’s noisy protests in the first weeks of what proved to be the nation’s “hot labor summer.” Hosting a programming presentation at a megawatt New York City venue like Radio City or Javits Center is stressful enough. Executives are eager to return to business as usual in wooing Madison Avenue.
More from Justin Timberlake’s new tour – last night in Las Vegas. He’s still bringing sexy back. And it WORKS!!!
Brian Steinberg Senior TV Editor Mark Marshall has been given a lot of time to prepare for NBC Universal’s annual presentation to advertisers. Last year, he only had 72 hours.
Michael Schneider Variety Editor at Large SPOILER ALERT: Do not read ahead if you have not watched Season 11, Episode 10 of “The Masked Singer,” “Quarter Finals: Final Four,” which aired May 8 on Fox. “This Is Us” star Chrissy Metz knew “The Masked Singer” would be a challenge. But that’s why Metz, who was revealed as latest celebrity to be unmasked on Wednesday night’s quarter finals, figured she had to do it. “When I watched the show, and I would see either my friends or peers on the show, I’m like, how do they do it?” said Metz, who was revealed as the Poodle Moth.
Bae Suzy, all nominations underwent strict screening by a panel of 60 evaluators, industry judges and experts, whose specialties range from TV to theatre.Only one Grand Prize (Daesang) is given out at the Baeksang Arts Awards for film, with this year’s going to director Kim Sung-su for his work on historical action film 12.12: The Day. The same film also bagged the award for Best Film, while Best Director went to director Jung Jae-hyun for his work on psychological thriller him Exhuma. Meanwhile, for television, the only Grand Prize (Daesang) was awarded to Disney+’s popular series Moving. Screenwriter Kang Full also won Best Screenplay for his work on Moving, while Lee Jung-ha’s debut performance on the same show as Kim Bong-seok landed him the award for Best New Actor.The Baeksang Arts Awards also gave out accolades under a third category for theatre, as well as a final special category of awards presented to two winners for Prizm Popularity Awards in both the male and female categories.
Brian Steinberg Senior TV Editor Dale Earnhardt Jr. is changing vehicles. The legendary racer will leave NBC Sports’ NASCAR team, where he has held forth as a color commentator since 2018, in favor of lending his expertise to both Warner Bros.