Tonys Work Their Magic On Broadway With Box Office Bounding For ‘Enemy Of The People’, ‘Merrily We Roll Along’, ‘Stereophonic’, ‘The Outsiders’
25.06.2024 - 20:19
/ deadline.com
A double-digit slip in the Nielsen ratings notwithstanding, the Tony Awards worked their magic at the box office, with this year’s winners, contenders and show-stealers reporting big increases in attendance and receipts.
Just a few examples: An Enemy of the People, Merrily We Roll Along and Stereophonic posted box office gains in the six figures.
In all, the 32 Broadway shows grossed $37,565,097 for the week ending June 23. That’s a 2% increase over the previous week, a more impressive bump than it seems at first glance: The previous week had 35 shows, including hefty money-makers Ben Platt: Live at the Palace, Uncle Vanya and Mother Play. The absence of those shows last week went a long way in explaining the 4% drop in attendance to 282,752.
Among the numbers:
Proving its ongoing appeal despite a Tony shut-out and lackluster reviews, The Wiz was a near sell-out (98%) at the Marquis, grossing $1,481,208, a $52,821 increase over the previous week.
Mary Jane, starring Rachel McAdams, had a planned seven-performance week, seeing a $73,906 drop (to $337,707) due to the missed show. Attendance was at a solid 96% of capacity.
In addition to An Enemy of the People, Patriots and The Heart of Rock and Roll played their final weeks, both reporting box office increases in excess of $120,000. Patriots grossed $452,357 and filled 85% of available seats, while the Huey Lewis jukebox musical took in $400,521 with attendance at 68% of capacity.
Appropriate, starring Tony winner Sarah Paulson, saw a drop in attendance with Paulson out sick for four performances; the Best Revival/Play was at 81% of capacity at the Belasco, down from 93% the previous week. Receipts still managed to jump by $47,993 to $926,098, with a muscular $140