Tokyo Olympics Coverage On NBC Plunges To Second Lowest-Rated Night Of 2020 Games

Todd Spangler NY Digital EditorYou’ve probably heard that the Tokyo Olympics were a ratings flop for NBC. But by all measures, it was the most-streamed Olympics ever.NBC’s traditional primetime TV ratings for the coronavirus-delayed Tokyo Summer Olympics were the lowest in the broadcaster’s history — the worst since it first started airing the games in 1988.

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NBC’s Tuesday evening coverage of the 2020 Tokyo Olympics saw Simone Biles, who withdrew from the women’s all-around, return to win a bronze medal on the balance beam. Biles’ return to the podium marked another win for the U.S. team, but failed to bring viewership and ratings to new levels. In overnight ratings, NBC’s evening programing aired to 14.6 million viewers and gained a 3.0 rating in the 18-49 demo.

All that shines eventually loses its luster over time and viewership for NBC’s coverage of the 2020 Tokyo Olympics is no exception. Wednesday evening continued a downward trend in primetime ratings for the global sporting event on NBC, airing to 12.5 million viewers and earning a 2.9 rating in the 18-49 demo, per overnight numbers. Viewership fell 16% in viewers and six tenths in rating from Tuesday (3.5, 14.9M).

Coverage of the 2020 Tokyo Olympics on NBC stabilized Tuesday evening airing to 14.9 million viewers and earning a 3.5 rating in the 18-49 demographic in overnight ratings. Tuesday’s viewership stats matched Monday’s, but fell six tenths in ratings from the previous night. With a steadying viewership and despite a dip in ratings, NBC continues to shine in primetime.

Brian Steinberg Senior TV EditorNBCUniversal’s Olympics coverage is putting a spotlight not only on the world’s top athletes, but on the way American viewers are choosing to watch them.In decades past, fans of swimming competitions and gymnastic feats would tune in to a single network showing the Summer Olympics, and giant audiences would follow. In recent years, however, as U.S.