Thomas W. Sarnoff Dies: Longtime TV Academy & NBC Executive Was 96
09.06.2023 - 01:09
/ deadline.com
Thomas Sarnoff, the son of NBC’s founder who went from key NBC executive to leading roles at the Television Academy and TV Academy Foundation and founded the Archive of American Television, has died. He was 96.
TV Academy spokesman Jim Yeager said Sarnoff died June 4 at the Motion Picture & Television Fund’s nursing home in Woodland Hills.
Born on February 23, 1927, he was the youngest son of RCA/NBC media mogul David Sarnoff. Family lore has it that the younger Sarnoff was TV’s “first live star,” serving as a test subject for the RCA/NBC World’s Fair demonstration of television in the late 1930s.
But in 1949 — after serving in World War II and graduating from Stanford University — rather than join NBC, Sarnoff became a floor manager at ABC in Los Angeles. He was hired at NBC in 1952 as an assistant to the director of finance and operations and was promoted to VP Production and Business Affairs in 1957.
He went on to served as staff EVP, West Coast, and president of NBC Entertainment Corp. from 1965-77, reporting to the president of NBC. During that tenure, he negotiated contracts for the network’s famed Burbank facility and production deals with the likes of Bob Hope and Colonel Tom Parker, the latter for Elvis Presley’s TV specials.
Sarnoff also worked at MGM, learning film techniques that he would later apply to his work in TV and his oversight of film productions for NBC Productions and California National Productions.
Sarnoff most notably was a champion and leader of both the Television Academy and Television Academy Foundation for five decades.
Sarnoff most notably was a champion and leader of both the Television Academy and Television Academy Foundation for five decades. From 1973-74 he served as chairman of