‘This Is Not About Selling Toys’: Mattel Bosses on ‘Barbie’s’ Long Development, Needing a Female Director and More

As she heads into the third weekend of release, Warner Bros’ Barbie has hit two new milestones, crossing both $500M at the international box office and the nine-century mark worldwide. The Greta Gerwig-directed phenomenon added $16.8M from 69 offshore markets on Thursday, bringing the overseas total to $509.7M through yesterday. Globally, the doll is standing tall with $916.1M as she looks to rollerblade past $1B this weekend. 

Barbenheimer memes that feature atom bomb images.The apology follows Warner Bros. Japan calling its US counterpart’s behaviour “extremely regrettable”, and also said sorry to fans on its behalf.The Barbenheimer craze, which has resulted in millions around the world watching the two blockbusters Barbie and Oppenheimer back-to-back in an ironic double bill dubbed “Barbenheimer”, has drawn criticism in Japan for making light of the mass destruction caused by the atomic Bombs dropped on Hiroshima and Nagasaki.The Barbie US Twitter account (@barbiethemovie) responded to one Barbenheimer fan art poster that depicts Margot Robbie’s Barbie sitting on the shoulders of Cillian Murphy’s J.

Zack Sharf Digital News Director Warner Bros. Japan released a statement on the country’s official “Barbie” Twitter account criticizing the studio’s U.S. branch for feeding into the “Barbenheimer” craze on social media.

Spoiler Alert: This post contains spoilers about the final scene in Barbie. Read with caution if you haven’t seen the movie yet.

The ‘Barbenheimer’ reign has no end in sight!

Elizabeth Wagmeister Chief Correspondent After dominating the box office and breaking records with “Barbie,” Mattel has officially arrived in Hollywood. In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, businessman Ynon Kreiz, who had a vision to turn the storied toy company into an IP-driven machine, essentially creating a Mattel cinematic universe. Now, with the immense success of “Barbie,” the path is clear for Mattel to make whatever they want — and they already have a ton of projects in the works with A-list partners attached.

Rebecca Rubin Film and Media Reporter “Barbenheimer” fever continues to sweep the box office. After five days of release, the inextricably linked “Barbie” and “Oppenheimer” have reached notable theatrical milestones, with ticket sales for Greta Gerwig’s fantasia romp crossing $200 million and Christopher Nolan’s somber, three-hour biopic “Oppenheimer” surpassing $100 million. “Barbie” added another $26 million on Tuesday, bringing its North American tally to $214.1 million.

plot forward in “Barbie” — and Rob Thomas loves it.Matchbox Twenty’s frontman weighed in on the inclusion of 1996’s “Push” in the new “Barbie” movie — admitting he was worried at first about it being a joke, but has since recognized it’s a clever callout.Ken (Ryan Gosling) plays the track for hours on end on his guitar for Barbie (Margot Robbie) while sitting around a campfire.The scene (and song) is a pivotal point in the film, pushing an ego-bruised Ken to embrace toxic masculinity and take over Barbie Land — which Thomas praised as a perfect choice.“I want to preface this by saying that I thought it was hilarious. But in ‘Bring It On,’ [Kirsten Dunst’s character] has this douchey boyfriend.

throughout the screening of the hotly-anticipated film has gone viral. The clip, posted Monday by TikTok user Sophia Ferreira, shows a pink-dressed fan angrily accosting the offending mom as closing credits roll. Things begin to escalate when the woman shoves her accuser into the seats — and promptly falls down.After springing back into action, she then attacks the other lady with a shoe — until two men manage to separate the worked-up women and one is escorted away.

Despite not stealing the top spot at the box office, “Oppenheimer” can still thank “Barbie” for bringing in some extra revenue.

celebrity makeover artists aren’t the only ones cashing in on the success of the “Barbie” movie.Cybersecurity experts are warning of online scammers using the summer blockbuster’s cachet to steal bank info from legions of pink-pilled moviegoers.“Cybercriminals are always on the lookout for opportunities to make phishing and other scams more attractive and believable,” Steve Grobman, chief technology officer of software security firm McAfee, said on the company’s blog. “They often leverage popular and well-publicized events such as movie premieres, concerts, or sporting events to trick users into clicking on malicious links.”The cybersecurity company reports it has documented 100 new instances of malware with “Barbie-related filenames” in the last three weeks alone — with 37% of them occurring in the US.Scammers are purportedly looking to make big bucks off the Greta Gerwig-directed comedy, which landed at No.

Barbie was more than it actually cost to make the film itself, it has been reported.Greta Gerwig‘s film, starring Margot Robbie and Ryan Gosling, came to cinemas on Friday (July 21).Ahead of its box office opening, the film hosted a host of marketing activities from making a real-life Barbie dreamhouse to pink burgers and beyond, as well as a social media-led meme trend pitting the film against Christopher Nolan‘s Oppenheimer.Now, it has been reported by Variety that the marketing budget for the film was a staggering $150million (£117m), eclipsing the $145m (£113m) it cost to actually make the film itself.Barbie is currently set to outpace Oppenheimer at the box office over the two films’ shared opening weekend.As things stand, Gerwig’s comedy is set to bring in $110million (£86.6million) at the US box office this weekend, over twice the expected takings of Nolan’s biopic about the creator of the atomic bomb. Oppenheimer is expected to gross $50million (£38.8million).Barbie’s current takings mean it will break the record for the highest-opening film in the US by a female director. Wonder Woman previously held the title, bringing in £103million (£89.1million) in 2017.Warner Bros confirmed that Barbie had earned $22.3million (£17.3million) in box office previews – the highest figure of any film this year.

SPOILER ALERT: This post includes details about the final scene of Greta Gerwig’s Barbie.

There are a ton of potential takeaways from the Barbie movie, but one unexpected result of seeing the film is having Matchbox Twenty’s “Push” stuck in your head.

Zack Sharf Digital News Director SPOILER ALERT: This story contains spoilers for “Barbie,” now playing in theaters nationwide. Greta Gerwig’s “Barbie” ends with an ingenious final joke. Margot Robbie’s eponymous doll has become human and appears to be walking into a job interview when it’s revealed that she’s actually at a doctor’s office. “I’m here to see my gynecologist,” Barbie says with a huge smile despite not having any genitals (which is joked about earlier in the film). The movie cuts to black. “With this film, it was important for me that everything operated on at least two levels,” Gerwig told USA Today about crafting that final line. “I knew I wanted to end on a mic drop kind of joke, but I also find it very emotional. When I was a teenage girl, I remember growing up and being embarrassed about my body, and just feeling ashamed in a way that I couldn’t even describe. It felt like everything had to be hidden.

Barbie and Oppenheimer would make on their combined opening weekend. As of Sunday, we have the answer: enough to buy a lot of Dreamhouses (and/or kitchen-free homes in Los Alomos). The actual numbers are nothing short of staggering.

Follow OK! on Threads here: https://www.threads.net/@ok_mag TOWIE star Gemma Collins was pretty in pink as she stepped out of the five-star Dorchester Hotel in London wearing a ruffled dress after watching the highly-anticipated Barbie movie on Friday. The 42-year-old was all smiles as she paired her statement outfit with gold heels, opting to paint her nails in Barbie's signature colour. Gemma wore her blonde locks down, as she complemented her features with a lick of natural, glowy makeup and long lashes.

channel your Ken-ergy and strap on your roller skates my babies, we’re in the midst of a Barbie summer.Greta Gerwig’s hotly anticipated fantasy comedy “Barbie,” premieres July 21 with Cancer queen Margot Robbie playing the titular role alongside Issa Rae, Kate McKinnon, Emerald Fennell, America Ferrera, Will Farrell, Dua Lipa, Helen Mirren and Ryan Gosling as the hot, hapless, beach venerating, Ken.In honor of the film’s release and six decades of the doll’s domination we are taking a look at Barbie’s birth chart.Standing pert on tip toes with the modern equivalent of a Mona Lisa smile, Barbie, full name Barbara Millicent Roberts was introduced by Mattel Inc. at the American International Toy Fair in New York City on March 9, 1959.Fun fact; astrology applies not only to human beings but to global events, animals, the incorporation of cities, and the introduction of iconic toys.

With the release of the first full-length Barbie movie today, cinema staff will be bracing themselves as Barbie fever hits Britain.

While there’s been much debate over “Barbie” and “Oppenheimer”‘s box office film projections — given their shared release date — the two films happen to have something else in common, far more unexpected.