This £2 lip product is Boots' number one bestseller thanks to Love Island

28.07.2022 - 18:14 / ok.co.uk

Boots is this year’s Love Island beauty room stockist and therefore has some pretty good intel on the products currently flying off the shelves as a result of the ITV2 show – but can you guess what the number one beauty top-seller is at the moment? Give up? It’s 17. Créme Lip, just £2 here.The lipstick has seen a whopping +125% surge in sales since being stocked in the villa, largely thanks to the likes of Paige Thorne and Gemma Owen wearing it.Though we haven’t been informed of the exact shades the girls wear from the ten available to buy, we’d hazard a guess that Paige uses the flattering pink Dust Rose while Gemma goes for something a bit more neutral like Pale Nude.

If you’re nosey and want to know the other products currently seeing a surge in sales, number two on the bestseller list also comes from 17: the Eyeshadow Palette in Glitter, £5 here. Sales for the palette have soared by +125% since featuring in the beauty room, while 17.

Another Level Volume Mascara, £2 here, has seen an impressive increase of +70%. These stats show quite the comeback for the nostalgic bargain makeup brand 17.

For the uninitiated, it was the cool younger sister brand to high street favourite brand No7 at Boots, and provided us with all sorts of fun colour and glitter cosmetics as well as wearable everyday staples. Fans will remember that the brand was discontinued back in 2018 after being on sale for a whopping 50 years, but it’s thankfully back with a fresh new look – and is doing quite well, we can see.