The Secret of Jax’s TikTok Success? Fusing the Funny With the Familiar
30.04.2022 - 00:49
/ variety.com
Michele Amabile Angermiller Singer-songwriter Jax may be iHeartRadio.com’s first-ever TikTok songwriter of the year with over 8.5 million followers and 80 million streams for her viral hit, “Like My Father” — but at the heart of it, she’s not all that different from her followers.Case in point: Jax had just claimed the iHeart honor and was heading to the lounge to celebrate with her mother and frequent TikTok guest star, Jill, for a drink when nature called. When she returned, she realized she didn’t have her credentials to get back into the backstage suite.As Jax tells Variety: “It was like five minutes after I won the award, right? So I’m, like, ego through the roof; this is the best day; I’m going to go have a drink with my mom.
Then I walked out to pee and couldn’t get back in. So my mom and I waited for the security guard to get distracted and snuck under all the ropes.” The story had a happy ending, however, when Jax met up with label-mate Catie Turner to hunt down Avril Lavigne for a photo.
Unbeknownst to Jax (born Jackie Miskanic), the moment was captured on the show’s social media pages and had a huge reaction.“[Catie’s] a major fan of Avril and I’m a major fan of Avril,” says Jax, whose TikTok parody video, “Update from Avril Lavigne & Sk8er Boi 18 years Later,” was also a viral hit with over 14.5 million streams. “I just was relentless and stopped her for a picture like a fangirl.”It is that fearless can-do attitude that has propelled the 25-year-old musician and Atlantic Records artist forward in her career as the ultimate TikTok music success story.Her duet, “u Love u” (out today) with Grammy-nominated producer JVKE features the melody of a very popular nursery rhyme sure to spark some childhood memories.
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