NME about their mission to revive the counterculture of West Hollywood and “free the music”.Last April, Hotel Ziggy opened on Los Angeles’ storied Sunset Strip, on the same 2-square-mile as legendary California venues like The Viper Rooms and Whiskey A Go Go.The 108-room concept which takes its name from David Bowie and pays homage to West Hollywood’s eccentric musical history – with guest rooms, restaurants, and memorabilia that reflect the hotel’s catchphrase “free the music”.The lobby walls are covered in vintage vinyl, gig flyers, record plaques and portraits of bands. But unlike many concept spaces that show highlights of music history through memorabilia, legal documents are also on display.