BTS singer V has – no, not joined the South Korean army – he’s been announced as the latest brand ambassador for luxury jewellery brand Cartier. He’ll be tasked with letting the world – and specifically K-pop fans – know about the merits of wearing expensive bracelets and shit.V has “distinctive characteristics as a dancer, musician and art enthusiast” and “makes choices driven by his own creativity and shows his unique style and elegance”, says Cartier, explaining exactly why he’s the perfect person for this job.This latest deal makes it even more expensive for BTS fans who want to embrace the jewellery and fashion brands that their favourite pop stars profess to prefer (when paid to do so).Earlier this year, V was also announced as a brand ambassador for the luxury brand Celine.