‘The Creator’ Looks To Turn Moviegoers Into Believers: How Disney Marketed Gareth Edwards’ Original Sci-Fi Pic
29.09.2023 - 00:31
/ deadline.com
“No one is really creating original sci-fi blockbusters anymore, it’s an endangered species.”
Such was the wise insight from Gareth Edwards at the special screening of his latest movie The Creator last week. This from a filmmaker who has run the gamut from the half-million-budgeted 2010 indie Monsters to the $265 million-budgeted, billion-dollar-plus grossing Rogue One: A Star Wars Story, which despite any headlines about reshoots with Tony Gilroy truly had Edwards’ fingerprints on it down to its The Day After end-of-the-world finale.
In a weekend crowded with two other wide releases — Paramount/Spin Master’s Paw Patrol: The Mighty Movie and Lionsgate’s Saw X — and movies’ profiles significantly dimmed by the lack of actors’ promotions during the SAG-AFTRA strike, the $80 million New Regency-financed The Creator né True Love is hoping to break through. While box office projections in the high teens, which is the same as Paw Patrol 2, it’s a rock-paper-scissors battle between the titles.
How is that? They’ve both had the loudest campaign in recent weeks. Disney has amped up and pivoted its campaign for 20th Century Studios The Creator after an exciting response out of press screenings. The Creator isn’t some fall asleep, sci-fi movie at 2 hours and 13 minutes ala Regency’s Ad Astra back in 2019, rather an action-filled fast clip with the ambience of an Oliver Stone sci-fi movie in its West vs. East war and prescient topic of AI. Quite frankly, even though My Big Fat Greek Wedding 3 weighs in at 92 minutes, that movie feels like a slog next to the rock ’em sock ’em robots of The Creator.
If Disney can get The Creator to bust past $20M, that would be internally a celebrated win at the studio. Overseas is also a vital
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.