‘The Batman’ Flies To $21.6M In Previews
04.03.2022 - 18:42
/ deadline.com
Warner Bros. complete return to the theatrical window, sans HBO Max day-and-date, is proving to be a lucrative feat. Since debuting with previews on Tuesday night, the Matt Reeves directed movie has racked up $21.6M. Between special one showtime only previews, largely Imax, on Tuesday and Wednesday respectively, The Batman rang up $3.7M.
Previews of such DC movies as The Dark Knight ($18.5M), Justice League ($13M) and Wonder Woman ($11M), but is under that of The Dark Knight Rises ($30.6M) and Batman v. Superman ($27.7M). Still, The Batman is in very healthy box office territory and comes at such a great, pivotal time for theaters: It’s largely been a year since the NYC and Los Angeles markets were able to reopen, LA just announced that they’re lifting their indoor mask mandate for vaccinated and unvaccinated, while NYC is expected to rescind their indoor mask policy on Monday, March 7. NRG reported earlier this week that those moviegoers who are ‘very or somewhat comfortable’ attending the cinema reached 80%, just a point shy of the all-time high set back on July 11th, 2021 (81%).
I hear that Warner Bros. as of yesterday had $50M in presales heading into the weekend for the Robert Pattinson movie, and it’s not front-loaded, with strong ticket sales expected on Saturday, not just today.
Where does this leave Batman? Batman v. Superman, released a week before Easter weekend in 2016, saw Thursday previews repping 34% of its first day Friday of $81.55M, which translated into a $166M opening.
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