‘The Ballad of Songbirds and Snakes’ Nears $100 Million Globally. Is It Enough to Justify More ‘Hunger Games’?
19.11.2023 - 21:33
/ variety.com
Rebecca Rubin Film and Media Reporter “The Hunger Games” prequel “The Ballad of Songbirds and Snakes” is nearing the $100 million mark worldwide after three days of release. Those ticket sales, including $44 million in North America and $54.5 million internationally, were enough to top the box office.
But they didn’t come close to recapturing the glory of the original “Hunger Games” franchise, which launched Jennifer Lawerence to stardom and collectively grossed $3 billion globally. The first four installments, released between 2012 and 2015, each generated at least $100 million domestically and $200 million (or up to $300 million, in the case of 2013’s “Catching Fire”) globally in their respective opening weekends.
“We were a little lighter [than projections] domestically and a little over [projections] internationally, so we’re thrilled with the result,” says Adam Fogelson, vice chairman of Lionsgate Motion Picture Group. “It’ll be a great business result for the studio.” Analysts agree “The Ballad of Songbirds and Snakes” is well positioned, financially speaking, in its theatrical run.
It cost $100 million to produce, more than the first “Hunger Games,” but substantially less than the three sequels (with the final 2015 adventure costing $160 million). “Prequels never do as well as direct sequels,” says Jeff Bock, an analyst with Exhibitor Relations.
“It’s not going to be a massive hit for Lionsgate, but it’ll be a moderate one.” So what does all of this mean for “The Hunger Games” series? “The Ballad of Songbirds and Snakes” will likely turn a profit for Lionsgate, which licenses its titles to international distributors to offset some of the film’s cost. However, these inaugural receipts don’t signal a resounding
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