Texas’ NCAA National Title Win Becomes Most-Watched Women’s College Volleyball Match In History
19.12.2023 - 20:29
/ deadline.com
Texas repeated its NCAA volleyball national title on Sunday, besting Nebraska in the championship match — which also broke a record for ESPN.
About 1.7M viewers tuned in to watch the match, which is up 115% from last year to be the most-watched NCAA women’s volleyball match in history. The competition peaked with 2.1M viewers.
According to Nielsen data, female viewership was also up a whopping 151% from 2022’s match. In fact, female viewers made up 51% of the total audience.
While the audience data for this year’s NCAA women’s volleyball national championship are astounding, they should not be entirely surprising. Viewership for nearly every major women’s sporting event has been up this year.
Over the summer, Fox saw some record ratings for the Women’s World Cup despite challenging time zones, including the USA’s 1-1 draw with the Netherlands, which became the most-watched WWC group stage telecast ever with 6.4M people watching.
In April, the NCAA women’s basketball championship game delivered 9.9M viewers, marking the largest audience on record for a women’s college basketball game. It was also a 103% increase over the 2022 championship game. According to ESPN, the game also had the largest audience ever for any college event on ESPN+ to date.
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