‘Taylor Swift: Eras Tour’ Concert Film Breaks AMC Record For First Day Presales With $26M, Beating ‘Spider-Man: No Way Home’
01.09.2023 - 13:07
/ deadline.com
UPDATE, AFTER EXCLUSIVE: AMC is reporting that the Taylor Swift: The Eras Tour concert film has clocked a mindblowing $26M for the circuit in presales in its first 24 hours, beating their previous first day presales record for Spider-Man: No Way Home which did $16.9M. Let’s write that again — this massive presales figure is only for AMC. It’s not for the entire industry and other circuits like Regal, Cinemark and Harkins — which means the figure is significantly bigger. Realize, though, AMC reps the largest footprint for movie theaters at the domestic B.O. with 568 locations.
AMC reports that less than three hours after tickets went on sale for Taylor Swift: The Eras Tour, it was already shattering Spider-Man: No Way Home’s record. The pic will play at least four showtimes daily at AMC on Thursday, Friday, Saturday and Sunday when it kicks off for a four weekend run.
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EXCLUSIVE: Since going on sale at 7:15 a.m. CT this morning, ticket presales for AMC’s concert film Taylor Swift: The Eras Tour are well past $10M and counting, we hear from sources. By the end of the day, this presales figure will be tremendously north of what we’re seeing. Swift’s presales here bury the one-weekend-play gross of Trafalgar’s BST: Yet to Come, which did $8M earlier this year.
Watch a trailer for The Eras Tour, which hits theaters in October, below.
This enormous presales figure for the pic’s four-weekend play is making distribution executives fall out of their chairs — and reach for their Just calculators. They’re trying to figure out how this concert film distributed to the top three circuits, and possibly more theaters, will do in its opening weekend, off what largely will be a marketing campaign fueled by circuits’ social media,
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