Taking A View: Distributors Break Down Regional Trends And Highlights Ahead Of NEM Dubrovnik
23.05.2024 - 13:41
/ deadline.com
A ‘market with a view’ is how NEM Dubrovnik pitches itself. In a literal sense, the view is of the Adriatic Sea, but in a business sense, the ambition is to create a relaxed setting for execs to meet and do deals, a marked switch-up from the hubbub of many TV markets.
Launching in 2013, Nem Dubrovnik has carved out its calendar moment in June. Over a decade, it has established itself as a key buying and selling confab for the CEE region and beyond, with all of the notable buyers in attendance. The market organizers will grow the space for distributors by 40% this year.
Amazon MGM, Disney, IDTV and Lionsgate will have screenings or showcases. Beta Film, Newen Studios, Rai, and Warner Bros. Discovery are among the big European and international players that will be selling programming at NEM.
The CEE region remains a huge buyer of telenovelas and Turkish drama. Global Agency, Inter Medya, TRT and Kanal D form part of a strong Turkish contingent. Spanish companies on the ground will include Atresmedia, Mediaset, Movistar Plus+ and Mediapro.
Deadline did the rounds of some of the distributors heading to Dubrovnik to get their take on programming trends in the region and get a heads up on the shows they hope to close deals on.
Cosy Crime, Classic Formats… And The Traitors
‘Cosy crime’ is popular. British shows such as Death in Paradise have struck a chord with viewers and buyers in the CEE region are getting involved. “It remains a genre that clients across the region are interested in and its popularity leads to some very interesting windowing situations,” says All3Media International’s Ben Packwood, VP Sales, CEE. “We’re seeing broadcasters that might typically have requested edgier content now looking for any