Normani had to sadly pull out of her scheduled performance at the 2024 BET Awards on Sunday night (June 30).
26.06.2024 - 18:05 / deadline.com
Prominent arts and tech festival SXSW has dropped the U.S. Army as a sponsor, organizers have announced via the fest’s website.
“After careful consideration, we are revising our sponsorship model,” they wrote. “As a result, the US Army, and companies who engage in weapons manufacturing, will not be sponsors of SXSW 2025.”
The news comes following a challenged 2024 edition of SXSW that saw over 80 acts pull out of the music component of the festival, given the Army’s sponsorship of the event amid its relationship with Israel during the war with Hamas.
At the time, Texas Governor Greg Abbott took to X to respond, “Bye. Don’t come back. Austin remains the HQ for the Army Futures Command. San Antonio is Military City USA. We are proud of the U.S. military in Texas. If you don’t like it, don’t come here.”
In its own statement across social media platforms, SXSW responded, “SXSW does not agree with Governor Abbott,” adding that the fest “welcomes diverse viewpoints. Music is the soul of SXSW, and it has long been our legacy. We fully respect the decision these artists made to exercise their right to free speech.”
SXSW is partially owned by P-MRC Holdings, a joint venture of Deadline parent company Penske Media Corporation and MRC. Previously, the U.S. Army had been a “Super Sponsor” of the festival, along with companies like Volkswagen, The Austin Chronicle, Porsche, C4 Energy and Delta. In addition, defense contractors Raytheon, Collins Aerospace and BAE Systems, as well as Department of Defense agencies including the CIA and NSA, have taken part in recent conference events.
SXSW 2025 will take place in Austin from March 7-15, 2025, with new offshoot SXSW London to be introduced in June 2025.
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Normani had to sadly pull out of her scheduled performance at the 2024 BET Awards on Sunday night (June 30).
Thania Garcia Normani will not be performing for the BET Awards on Sunday night. Normani wrote and posted a lengthy statement to her Instagram story saying she injured herself during rehearsals for the music and entertainment awards show. The singer was scheduled to perform as part of a lineup that also included Ice Spice, Sexyy Red, Latto, Cardi B, Queen Latifah and the Jungle Brothers, among others.
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SXSW have announced that they have dropped the US Army and defense contractor RTX Corporation as sponsors for the 2025 edition of the festival.This year’s SXSW was overshadowed by decisions related to the festival’s sponsorship. Many artists refused to play at the Festival in Austin, Texas in March because of the event’s connections to the US Army and weapons companies amid the Israel-Gaza conflict. These included Gruff Rhys, Kneecap, Sprints, Lambrini Girls, Gel, Rachel Chinouriri, Cardinals and NewDad.SXSW responded to the cancellations in a statement: “We are an organisation that welcomes diverse viewpoints.
Selome Hailu South by Southwest will not receive sponsorship from the U.S. Army for its 2025 festival, a decision made after multiple pro-Palestinian protests and boycotts earlier this year. “After careful consideration, we are revising our sponsorship model,” reads a statement on the SXSW website.
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