Swedish House Mafia Talks Catalog Sale, Coachella Set With the Weeknd and First Album: ‘It’s More Than a Business, It’s Life’
15.04.2022 - 19:25
/ variety.com
A.D. Amorosi Incredibly, some 15 years after Axwell, Steve Angello and Sebastian Ingrosso were dubbed “Swedish House Mafia” by fans during a performance at the Winter Music Conference, the trio is finally releasing its first album.“Paradise Again,” which drops today on Republic Records, is getting an extra boost its first week out, when the DJs-turned-artists take the stage at the Coachella festival in Indio, Calif.
for the Sunday headlining set, joined by the Weeknd.Over the course of its 17 tracks, “Paradise Again” tells the story of the trio’s rise from the underground to the top, with guest vocalists like Sting, the Weeknd and A$AP Rocky helping to put the tale to music.The album and the festival appearances cap several months of activity for the group, which have seen the guys team up with new management — SalXCo, home to the Weeknd and Doja Cat — sell their song catalog to PopHouse, and strike a deal with fellow Swedish institution IKEA, among other money moves. The trio talked with Variety ahead of their Coachella bow, which marks 10 years since the last time Swedish House Mafia played the festival.
When it was first announced, Swedish House Mafia’s Coachella billing was somewhat mysterious. Was there any talk in advance of you replacing Kanye West in case he pulled out, which is what ended up happening? Steve Angello: We found out like everyone else Ye wasn’t doing Coachella.
We were like, “Shit, that’s crazy.” Then, the next thing that we heard is that we were doing that slot with The Weeknd. Again: “That’s crazy,” but we’re up for it. We just do the work: keep our heads down and focus on the show. We were already working on the Weeknd coming out as our set’s surprise guest, so this is the natural conclusion.Wi
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