Wetherspoons will be slashing its food and drinks prices for one day only. Punters heading to the pub chain will see prices reduced by 7.5%.
15.08.2023 - 16:01 / manchestereveningnews.co.uk
A supermarket has slashed the price of branded baby formula in a bid to help parents with the cost of living.
Iceland announced on Tuesday (August 15) that customers will be able to purchase the essential for 'a significantly lower price' in its stores and Food Warehouse locations. Iceland says the price of its own formula milk it sells has been reduced by over 20% in line with hundreds of other household staples, reports the Mirror.
The reduction applies to infant, follow-on and toddler milk formula products. The frozen food chain said the price drop will continue until at least the end of the year. The price cuts come as part of Iceland's £26million annual investment to help keep prices low for shoppers.
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The move was made by the supermarket chain as results from a recent study by the Food Foundation found that 86% of 18 to 35 year olds who have a child under the age of one are concerned about the rising costs of infant formula. Around 80% also believed that supermarkets were not going enough to help parents feed their children.
The retailer also cited "recent alarming reports" of parents reducing the frequency of feeding, ignoring best before dates, or over-diluting the powder as another reason for the move. Iceland hopes the new significantly lower price of formula milk in its stores will give real help to these families who are struggling to afford to feed their babies during the cost of living crisis.
Data from First Steps Nutrition published in May revealed that the price of the cheapest brand of formula has increased in price by 45%in the last two years, putting even more pressure on new parents to provide
Wetherspoons will be slashing its food and drinks prices for one day only. Punters heading to the pub chain will see prices reduced by 7.5%.
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